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Jonathan Rodrigues

Vice President Of Brand & Cultural Strategy at 160over90

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Overview

Jonathan Rodrigues serves as Vice President Of Brand & Cultural Strategy at 160over90[1]. Rodrigues leads brand and cultural strategy for major companies including Coca-Cola, Verizon, Amazon, Diageo, American Express, McDonald's, and Google, with over 15 years of experience across the U.S., LATAM, and Europe[2]. Prior to joining 160over90 in October 2024[3], Rodrigues held positions including Group Strategy Director at adam&eveDDB[4] and Anomaly[5], VP of Strategy at McCann Worldgroup[6], and Group Director of Communications Planning at Essence[7]. Rodrigues holds a Master of Arts in Global Marketing Communications & Advertising from Emerson College[10] and a Bachelor of Science in International Management, Marketing & Management from EHL[11].

Profile introduction
Source excerptLinkedIn [2]

I lead brand and cultural strategy for some of the world’s most ambitious companies, turning cultural relevance into durable commercial value. For over 15 years across the U.S., LATAM, and Europe, I’ve partnered with brands like Coca-Cola, Verizon, Amazon, Diageo, American Express, McDonald’s, and Google, defining enterprise direction, setting priorities, and shaping what they build next. I’m drawn to work built to endure. Sustained relevance, not launch-day attention. Fluent in five languages. Admittedly, an accent in all of them.

Career history

  1. Vice President Of Brand & Cultural StrategyOct 2024 to present160over90
  2. Group Strategy Director2023 to 2024adam&eveDDB
  3. Group Strategy Director2022 to 2023Anomaly
  4. VP, Strategy2019 to 2022McCann Worldgroup
  5. Group Director, Communications Planning2016 to 2019Essence
  6. Director Of Strategy & Ideation2013 to 2016Water Cooler Group
  7. Strategist2010 to 2013BOND Strategy and Influence

Education

  1. Master of Arts, Global Marketing Communications & Advertising2007 - 2008Emerson College
  2. Bachelor of Science in International Management, Marketing & Management at EHL2003 - 2007Education
  3. Maturité Fédérale En Section Économique at Institut Florimont - Genève1992 - 2003

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