Jonathan Awad is a co-founder at Baselayer [1], a platform focused on business identity and risk management in the artificial intelligence sector located in New York City. Baselayer operates within the New York AI business ecosystem, addressing identity and risk-related challenges for organizations in the technology sector.
Founded
Insights & ideas
Jonathan Awad argues that AI has fundamentally lowered the barrier to creating both legitimate and fraudulent businesses, framing LLC formation as something that will soon be as common and easy as opening a bank account, which is exactly what makes it exploitable by bad actors [1]. As CEO of Baselayer, he describes the company's role as helping over 2,000 financial institutions distinguish real businesses from fake ones so they can onboard good actors quickly while pausing or declining fraudulent applicants, using a mix of government data, online data, and proprietary databases to connect individuals to the businesses they claim to represent [1].
A recurring theme in his thinking is that linking a person to a business is the easier part of the problem; the harder and more urgent challenge is verifying that the actual person behind an application is the one truly applying and performing the business activity in real time, rather than a synthetic identity or someone impersonating a legitimate applicant [1].
Education
Skidmore College · BS, Economics and Political Philosophy
- The Bronx High School of Science · AP High School Diploma
SEO (Sponsors for Educational Opportunity)
Media & appearances
- The LLC Explosion: AI-Manufactured Fake Businesses - YouTubeYouTube
Jonathan Awad, co-founder and CEO of Baselayer, discusses how AI has made it faster and easier to create fake businesses and synthetic identities. He explains that Baselayer works with over 2,000 financial institutions to help them quickly onboard legitimate businesses while pausing or declining fraudulent ones, using government data, online data, and proprietary databases to connect people to businesses. Awad emphasizes that the harder challenge is verifying whether the actual person is applying and performing the activity in real time, rather than simply linking people to businesses.
- Are You Suffering from Business Identity Crisis?Fintech Confidential · Oct 10, 2024
- Are You Suffering from Business Identity Crisis? - How AI is ...fintechconfidential.captivate.fm
- How I became a paranormal medium.Prophet Jonathan Awad
In the news
- Jonathan Awad on X@jsawadd · Jun 25, 2026
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