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John Baker

Chief Marketing Officer at International Center of Photography

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Overview

John Baker serves as Chief Marketing Officer at International Center of Photography[4]. Baker brings over thirty years of experience in business development, direct marketing, and digital strategy[2]. At ICP, Baker has worked to refocus the brand, implement new customer relationship management and website infrastructure to support digital-led marketing, and advance metrics around student recruitment, visitor growth, and membership acquisition[2]. Baker holds an MBA in Entrepreneurship and Marketing from Columbia Business School[11] and a dual BA in Economics and French from University of Connecticut[12]. Baker also serves as a Director at AttainXR[3] and maintains an investment and management role with Xennial[9][10], while holding a position as LCR Capital Partner[6].

Profile introduction
Source excerptLinkedIn [2]

With over thirty years of experience in business development, direct marketing, and digital strategy, I provide leadership to help organizations use technology and marketing to achieve their goals. At ICP, I have worked with the team to refocus the brand, bring in a new CRM and website to support modern, digital-led marketing, and pushed metrics around student recruitment, visitor growth and membership acqusition. At Xennial I have been an active board member supporting transition and member communications. At LCR Capital I supported creating new private equity funds and direct recruitment o…

Career history

  1. DirectorJan 2026 to presentAttainXR
  2. Chief Marketing OfficerJul 2024 to presentInternational Center of Photography
  3. Marketing ConsultantMay 2024 to Aug 2024International Center of Photography
  4. LCR Capital PartnerSep 2020 to presentLCR Capital Partners
  5. Chief Marketing OfficerSep 2020 to Jun 2024LCR Capital Partners
  6. MD, MarketingJul 2019 to Sep 2020LCR Capital Partners
  7. LLC ManagerSep 2025 to Mar 2026Xennial (VR/AR)
  8. InvestorMay 2019 to Mar 2026Xennial (VR/AR)

Education

  1. MBA, Entrepreneurship & MarketingSep 1994 - Jul 1996Columbia Business School
  2. Dual-BA, Economics & FrenchSep 1984 - Jun 1989University of Connecticut
  3. Diplôme supérieur d'études françaises, 3ème Degré1987 - 1988Université de Rouen

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