Joe Cannon

Overview

Joe Cannon serves as Vice President of Partnerships at Sweetgreen [1][3]. Cannon brings over 15 years of experience in business development and leads a team overseeing global expansion, strategic partnerships, and new business development [2]. Prior to joining Sweetgreen in June 2026, Cannon held progressive roles at Hyperice, including Director of Business Development from August 2016 to January 2020 [6], Vice President of Business Development from January 2020 to January 2023 [5], and Senior Vice President of Business Development from January 2023 to May 2026 [4]. Earlier career experience includes Director of Marketing and Business Development at Sports Studio from March 2011 to August 2016 [7]. Cannon holds a B.A. in Rhetoric and a B.A. in English Language and Literature from the University of California, Berkeley [11][12].

Career history

1. Vice President of PartnershipsJun 2026 to presentSweetgreen
2. Senior Vice President, Business DevelopmentJan 2023 to May 2026Hyperice
3. Vice President Of Business DevelopmentJan 2020 to Jan 2023Hyperice
4. Director of Business DevelopmentAug 2016 to Jan 2020Hyperice
5. SSDirector of Marketing and Business DevelopmentMar 2011 to Aug 2016Sports Studio
6. HWCollege Marketing CoordinatorAug 2010 to Dec 2010Hothand Wireless Inc.
7. Contributing Writer and ColumnistFeb 2008 to May 2010The Daily Californian
8. CRMarketing Assistant/Video HostAug 2007 to May 2010Cal Recreational Sports

Education

1. B.A., Rhetoric2006 - 2010University of California, Berkeley
2. B.A., English Language and Literature/Letters2006 - 2010University of California, Berkeley
3. DHDamien High School