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Joanna Drews

Member Board of Directors at datafuelX

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Overview

Drews is Cofounder and CEO of HyphaMetrics, a zero-party data solution company [2][3]. Drews held the position of Cofounder and CEO from April 2019 to January 2023, then served as Cofounder and President from January 2023 to June 2024 [5][4]. In addition to leadership at HyphaMetrics, Drews has served as a Member of the Board of Directors at datafuelX since May 2023 [1][6]. Prior professional experience includes roles at comScore, Inc. as Director of Product Management for Emerging Assets [10], and positions with AGW Group in media planning and buying strategy [9]. Drews also served on the Client Advisory Board at Captify and as Measurement Chair at AdLedger [7][8]. Drews holds a Bachelor of Arts in Advertising from Temple University [11].

Profile introduction
Source excerptLinkedIn [2]

Joanna Drews is Cofounder & CEO of HyphaMetrics, an independent, all-encompassing zero-party data solution.

Career history

  1. CEO + CofounderJun 2024 to presentHyphaMetrics
  2. Cofounder + PresidentJan 2023 to Jun 2024HyphaMetrics
  3. Cofounder + CEOApr 2019 to Jan 2023HyphaMetrics
  4. Member Board of DirectorsMay 2023 to presentdatafuelX
  5. Client Advisory BoardApr 2019 to Jul 2023Captify
  6. Measurement ChairApr 2019 to Dec 2022AdLedger
  7. Media Planning and Buying StrategyFeb 2019 to Aug 2019AGW Group
  8. Director - Product Management/ Emerging AssetsApr 2018 to Feb 2019comScore, Inc.

Education

  1. Bachelor of Arts, Advertising2004 - 2008Temple University

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