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Joan Porta

Chief Strategy & Partnerships Officer at Red Points

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Overview

Joan Porta serves as Chief Strategy & Partnerships Officer at Red Points[1], a position held since April 2014[3]. Porta is a B2B SaaS executive with over 12 years of experience scaling an early-stage startup into a global category leader[2]. At Red Points, Porta has worked across go-to-market strategy, customer success, and corporate strategy, including launching new business units and leading the US market expansion, which now represents approximately 60% of global revenue[2]. Porta also advises international B2B technology founders on US market entry and expansion[2]. Porta holds an Executive MBA from Columbia Business School[8], a Bachelor of Laws from Universitat Pompeu Fabra[9], and a Bachelor of Political Science and Public Administration from Universitat Oberta de Catalunya[10]. Based in Brooklyn, New York[2], Porta currently mentors at Conector Startup Accelerator[6] and serves as a US expansion and go-to-market advisor on a freelance basis[5].

Profile introduction
Source excerptLinkedIn [2]

B2B SaaS executive with 12+ years of experience scaling an early-stage startup into a global category leader. At Red Points, I’ve worked across GTM, Customer Success, and corporate strategy—launching new business units from scratch, leading global Customer Success, and relocating to New York to build the US market, now representing ~60% of global revenue. I also advise international B2B tech founders on US market entry and expansion. Columbia Business School MBA. Based in Brooklyn, NY.

Career history

  1. Chief Strategy & Partnerships OfficerApr 2014 to presentRed Points
  2. US GTMMay 2026 to presentZepo Intelligence
  3. US Expansion and GTM AdvisorJan 2026 to presentFreelance
  4. MentorMay 2025 to presentConector Startup Accelerator
  5. Intellectual Property LawyerJan 2012 to Mar 2014Asesoría Jurídica de las Artes

Education

  1. Executive MBAColumbia Business School
  2. Bachelor of Laws (LL.B.), LawUniversitat Pompeu Fabra
  3. Bachelor of Political Science and Public Administration, Political Science and GovernmentUniversitat Oberta de Catalunya

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