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Jessica B.

Chief Marketing Officer at BERA

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Overview

Jessica B. serves as Chief Marketing Officer at BERA [1][3]. B. brings over 16 years of experience in B2B marketing leadership, with expertise in developing go-to-market strategies and aligning cross-functional teams [2]. B.'s career at BERA began in January 2022 as Senior Vice President Product Marketing [5], advancing to Interim Head of Marketing from July 2022 to July 2024 [4] before assuming the Chief Marketing Officer role in July 2024 [3]. Prior to joining BERA, B. held positions including Head of Product Marketing at Pushpay [6], Director of Product Marketing at Ally.io, a Microsoft Company [7], and Senior Product Marketing Manager at Skillsoft [10]. B. holds an Associate of Science degree from Keiser University [11].

Profile introduction
Source excerptLinkedIn [2]

I’m a seasoned B2B marketing leader with 16+ years of experience, defined by continuous learning and growth. To me, marketing is more than a business function—it’s a holistic strategy that shapes the entire buyer and customer experience, from product functionality and pricing to packaging, promotion, and the people behind the brand. My expertise lies in crafting distinctive go-to-market (GTM) strategies that drive business growth and set products apart from the competition. I thrive at the intersection of GTM teams, ensuring alignment and readiness for success. My responsibilities include dri…

Career history

  1. Chief Marketing OfficerJul 2024 to presentBERA
  2. Interim Head of MarketingJul 2022 to Jul 2024BERA
  3. Senior Vice President Product MarketingJan 2022 to Jul 2022BERA
  4. Head of Product MarketingApr 2021 to Dec 2021Pushpay
  5. Director of Product MarketingJan 2020 to Apr 2021Ally.io, a Microsoft Company
  6. Marketing DirectorMay 2019 to Dec 2019Ally.io, a Microsoft Company
  7. Product Marketing ConsultantAug 2017 to May 2019REACTIVATE
  8. Senior Product Marketing Manager - Compliance SolutionsMay 2015 to Jul 2017Skillsoft

Education

  1. Associate of Science - AS at Keiser University2003 - 2003

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