Overview
Jerod Laughlin holds the position of Vice President, Global Head of Marketing at Arbol[1][3]. Laughlin is a marketing executive and growth strategist[2] with experience across multiple sectors. Previous roles include Global Chief Marketing Officer at C2FO from 2018 to 2021[9], Chief Marketing Officer at True Link from 2021 to 2022[8], Executive Vice President and General Manager of Personal Financial Management at LendingPoint from 2022 to 2023[7], and Senior Vice President of Growth and Head of Marketing at Premier Lacrosse League from March 2024 to February 2026[4]. Laughlin also served as Advisor to the Board at Premier Lacrosse League from January 2022 to March 2024[6]. Earlier career experience includes Vice President of US Head of Marketing at Funding Circle US from 2016 to 2018[10]. Laughlin holds a degree in Communication from Sam Houston State University, earned between 1989 and 1994[11].
Profile introduction
I am a results-driven Marketing Executive, Growth Strategist, and Trusted Advisor with a proven track record of spearheading award-winning digital experiences, driving customer acquisition, and achieving substantial revenue growth for both multi-stage startups and Fortune 500 companies. Throughout my influential career, I have consistently delivered exceptional results, showcasing a talent for quick assessment, rapid decision-making, and focused execution. In my current role as a Fractional CMO/Marketing Consultant and Advisor to the Board at Premiere Lacrosse League (PLL), I've been instrum…
Career history
- Vice President, Global Head of MarketingSep 2025 to presentArbol
- Senior Vice President of Growth, Head of MarketingMar 2024 to Feb 2026Premier Lacrosse League
- Fractional CMO/Marketing ContractorFeb 2023 to Mar 2024Premier Lacrosse League
- Advisor to the BoardJan 2022 to Mar 2024Premier Lacrosse League
- Executive Vice President (EVP), General Manager – PFM2022 to 2023LendingPoint™
- Chief Marketing Officer (CMO)2021 to 2022True Link
- Global Chief Marketing Officer (CMO)2018 to 2021C2FO
- Vice President (VP), US Head of Marketing2016 to 2018Funding Circle US
Education
- Communication at Sam Houston State University1989 - 1994
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