Overview
Jennifer Sanford serves as Vice President of Marketing and Enablement at automotiveMastermind Inc., a position held since June 2024 [1][3]. Sanford describes themselves as a growth-minded strategic marketing executive capable of driving profitable growth for SaaS businesses, combining strategic leadership with hands-on execution to achieve revenue goals and deliver brand excellence [2]. Sanford has led business development initiatives, brand introductions, and multimedia lead generation campaigns in automotive, healthcare, and publishing sectors [2]. Prior experience includes roles as Vice President of Marketing and Industry Relations at Stella Automotive AI from November 2021 to June 2023 [6], Chief Marketing Officer and Consultant at TotalCX [5], and Director of Customer Development and Marketing at Sentara Health Plans [7]. Sanford holds a BA in East Asian Studies and an MBA in Business Administration and Management from William & Mary [11][12]. Sanford also founded Sanford Marketing Group in September 2023 [4].
Profile introduction
I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key sta…
Career history
- Vice President of Marketing and EnablementJun 2024 to presentautomotiveMastermind Inc.
- FounderSep 2023 to presentSanford Marketing Group
- Chief Marketing Officer and ConsultantOct 2023 to May 2024TotalCX
- Vice President of Marketing and Industry RelationsNov 2021 to Jun 2023Stella Automotive AI
- Director of Customer Development and MarketingJul 2019 to Nov 2021Sentara Health Plans (formerly Optima Health)
- Vice President of Marketing & Industry RelationsOct 2017 to Jun 2019Dominion Dealer Solutions
- Director of Strategic MarketingFeb 2009 to Oct 2017Dominion Dealer Solutions
- Director of Corporate Partnerships & MarketingJul 2005 to Feb 2009The Employment Guide, division of Dominion Enterprises
Education
BA, East Asian StudiesWilliam & Mary
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