Jenna Adams

Co-Founder at Good Apple

Overview

Jenna Adams is co-founder at Good Apple [1][3]. Adams is a marketing and advertising executive with over 20 years of experience [2], holding expertise in account management, media buying and planning, programmatic advertising, SEM/SEO, research and analytics, creative strategy, web development, mobile marketing, and social media marketing [2]. Adams has worked on pharmaceutical and consumer health accounts including brands at Shire, Otsuka, Schering Plough, Johnson & Johnson, AstraZeneca, Abbott, and Forest Laboratories [2]. Prior to the current role at Good Apple, Adams held the position of Senior Account Director there from 2010 to 2019 [4]. Earlier career positions included roles at Edelman Digital and Avenue A | Razorfish between 2002 and 2010 [5][6][7][8][9]. Adams holds a Bachelor of Arts in Communications from La Salle University [10] and completed coursework in fashion design at Drexel University and the Fashion Institute of Technology [11][12].

Profile introduction
Source excerptLinkedIn [2]

• Successful Advertising Executive with over 20 years of experience in Marketing • Expertise in Account Management, Media Buying and Planning, Programmatic, SEM/SEO, Research and Analytics, Creative Strategy, Web Development, Mobile Marketing, and Social Media Marketing • Noted for revenue growth and accelerating production through strong leadership skills Pharmaceuticals: Shire (INTUNIV, Vyvanse), Otsuka (Samsca – HCP), Schering Plough (Claritin, Dr. Scholl’s, Afrin), King (FLECTOR Patch), JOHNSON’S Baby, AstraZeneca (U.S. Corporate, Symbicort), Abbott Animal Health, Forest Laboratories (L…

Career history

  1. Co-FounderJan 2014 to presentGood Apple
  2. Senior Account DirectorJan 2010 to Jul 2019Good Apple
  3. Senior Account SupervisorDec 2008 to Jan 2010Edelman Digital
  4. Account SupervisorFeb 2008 to Dec 2008Razorfish
  5. Senior Account ManagerFeb 2007 to Feb 2008Razorfish
  6. Account Manager/Lead Account ManagerFeb 2006 to Feb 2007Razorfish
  7. Assistant Account ManagerJun 2002 to Jun 2003Razorfish

Education

  1. Bachelor of Arts - BA, Communications1998 - 2002La Salle University
  2. Fashion Design2005 - 2005Fashion Institute of Technology
  3. Fashion Design2004 - 2004Drexel University

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