Overview
Jenna Adams is co-founder at Good Apple [1][3]. Adams is a marketing and advertising executive with over 20 years of experience [2], holding expertise in account management, media buying and planning, programmatic advertising, SEM/SEO, research and analytics, creative strategy, web development, mobile marketing, and social media marketing [2]. Adams has worked on pharmaceutical and consumer health accounts including brands at Shire, Otsuka, Schering Plough, Johnson & Johnson, AstraZeneca, Abbott, and Forest Laboratories [2]. Prior to the current role at Good Apple, Adams held the position of Senior Account Director there from 2010 to 2019 [4]. Earlier career positions included roles at Edelman Digital and Avenue A | Razorfish between 2002 and 2010 [5][6][7][8][9]. Adams holds a Bachelor of Arts in Communications from La Salle University [10] and completed coursework in fashion design at Drexel University and the Fashion Institute of Technology [11][12].
Profile introduction
• Successful Advertising Executive with over 20 years of experience in Marketing • Expertise in Account Management, Media Buying and Planning, Programmatic, SEM/SEO, Research and Analytics, Creative Strategy, Web Development, Mobile Marketing, and Social Media Marketing • Noted for revenue growth and accelerating production through strong leadership skills Pharmaceuticals: Shire (INTUNIV, Vyvanse), Otsuka (Samsca – HCP), Schering Plough (Claritin, Dr. Scholl’s, Afrin), King (FLECTOR Patch), JOHNSON’S Baby, AstraZeneca (U.S. Corporate, Symbicort), Abbott Animal Health, Forest Laboratories (L…
Career history
- Co-FounderJan 2014 to presentGood Apple
- Senior Account DirectorJan 2010 to Jul 2019Good Apple
- Senior Account SupervisorDec 2008 to Jan 2010Edelman Digital
- Account SupervisorFeb 2008 to Dec 2008Razorfish
- Senior Account ManagerFeb 2007 to Feb 2008Razorfish
- Account Manager/Lead Account ManagerFeb 2006 to Feb 2007Razorfish
- Assistant Account ManagerJun 2002 to Jun 2003Razorfish
Education
- Bachelor of Arts - BA, Communications1998 - 2002La Salle University
Fashion Design2005 - 2005Fashion Institute of Technology
Fashion Design2004 - 2004Drexel University
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