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Jeff Soriano

Vice President Marketing at Brightflag

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Overview

Jeff Soriano holds the position of Vice President Marketing at Brightflag as of January 2024[1][3]. Soriano brings 18 years of experience in marketing at SaaS technology companies, ranging from startups to established businesses with over $350MM in revenue[2]. Soriano has worked with both venture capital and private equity-backed companies, marketing to organizations spanning small and medium businesses through enterprise clients across multiple verticals[2]. Soriano's background includes roles as Senior Vice President Marketing at Bonterra from November 2020 to January 2024[4], VP of Marketing at YouVisit from October 2018 to December 2020[6], and VP of Marketing at globaledit from January 2017 to October 2018[7]. Soriano holds a BA in Music Studies from William Paterson University of New Jersey[12].

Profile introduction
Source excerptLinkedIn [2]

- Successful marketing executive with 18 years of experience at SaaS technology companies, ranging from startups to established businesses with over $350MM in revenue - Experience with both VC and PE backed companies - Marketed into organizations ranging from SMB to Enterprise across a multitude of verticals and segments - Data-driven marketer with a focus on growth, brand, and revenue generation - Operational and strategic leader who has built teams from scratch and managed departments of 60+

Career history

  1. Vice President MarketingJan 2024 to presentBrightflag
  2. Senior Vice President MarketingNov 2020 to Jan 2024Bonterra
  3. Managing Director, Marketing Digital TransformationJan 2020 to Dec 2020EAB
  4. VP of Marketing (acquired by EAB, a Vista Company)Oct 2018 to Dec 2020YouVisit (Acquired by EAB, a Vista Equity Company)
  5. VP of MarketingJan 2017 to Oct 2018globaledit®
  6. Senior Director of Demand GenerationJun 2015 to Jan 2017Wyng
  7. Director of Demand GenerationSep 2014 to Jun 2015SocialFlow
  8. Head of US MarketingFeb 2014 to Sep 2014Maxymiser

Education

  1. James Madison University
  2. BA, Music StudiesWilliam Paterson University of New Jersey

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