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Janet Y.

Chief Strategy Officer (CSO) at Good Apple

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Overview

Janet Y. serves as Chief Strategy Officer at Good Apple[1][4], a position held since August 2025[4]. Previously, Y. worked at Good Apple as VP, Strategy & New Partnerships from July 2017 to August 2025, overseeing accounts in healthcare and other sectors[5]. Y.'s earlier roles at Good Apple included Account Director for consumer and retail brands from July 2014 to July 2017[6]. Y. partners with brands to translate creative, media, and website strategy into measurable growth across consumer retail, healthcare, technology, financial services, and mission-driven sectors[2]. Y. holds a B.A. in Rhetoric from the University of California, Berkeley[10]. Additionally, Y. currently serves as Senior Partner, Agency Partnerships (Creative) at Walmart Connect as of May 2026[3].

Profile introduction
Source excerptLinkedIn [2]

I partner with brands to turn creative, media, and website strategy into measurable growth. My experience spans across consumer retail (apparel, furniture, luxury, beauty), healthcare, technology, financial services and mission-driven sectors. I have a wide lens on how different audiences make decisions, what builds trust, and how strong positioning drives results. I've navigated both large-scale holding company environments and agile independent agencies—including Y&R, Deutsch, Razorfish, Syrup, and Good Apple. I have extensive experience collaborating with cross-functional teams in demandi…

Career history

  1. Senior Partner, Agency Partnerships (Creative)May 2026 to presentWalmart Connect
  2. Chief Strategy Officer (CSO)Aug 2025 to presentGood Apple
  3. VP, Strategy & New Partnerships - Amneal; Bausch: Thermage, Clear & Brilliant, Fraxel; UnderstoodJul 2017 to Aug 2025Good Apple
  4. Account Director, Consumer/Retail/Luxury - Birchbox, Moda Operandi, Intermix, Vestiaire CollectiveJul 2014 to Jul 2017Good Apple
  5. Retail Marketing Specialist - Birchbox/Good Apple2013 to 2014Consultant / Self-Employed
  6. Master Pilates Instructor2008 to 2013United Nations, Columbia University, Cirque du Soleil, Pilates on Fifth
  7. Marketing Consultant2006 to 2008Touch Media - H&M, Volkswagen

Education

  1. B.A., RhetoricUniversity of California, Berkeley

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