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James Taylor

Vice President, Programming - Sports & New Business (UK, EU, INTL) at Legends Global

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Overview

James Taylor holds the position of Vice President, Programming - Sports & New Business (UK, EU, INTL) at Legends Global as of December 2025[1][3]. Taylor is described as a forward-thinking individual with a track record in negotiating high-profile contracts and operating at senior management level in commercial, charitable, and corporate sectors, with experience securing multi-million pound agreements and maintaining extensive contacts in sport, entertainment, and music[2]. Taylor's career includes roles as Sales Director at Legends Global from September 2022 to December 2025[4], Senior Commercial Manager at Wembley Stadium for The Football Association from November 2017 to September 2022[5], and earlier positions in partnership development and sports programming[6][7][8][9]. Taylor holds a BA (Hons) in Physical Education, Psychology, History of Physical Education, Sport for Social Change, and Physiology from Leeds Beckett University[10] and holds PRINCE 2 certification[11].

Profile introduction
Source excerptLinkedIn [2]

A forward thinking and determined individual with a strong track record in negotiating and securing high profile contracts. Operated at senior management level in the commercial, charitable and corporate sectors successfully negotiating multi million pound contracts with a wide range of stakeholders. Holds an extensive high level contact list in the Sport, Entertainment and Music sectors.

Career history

  1. Vice President, Programming - Sports & New Business (UK, EU, INTL)Dec 2025 to presentLegends Global
  2. Sales Director - Sports & New BusinessSep 2022 to Dec 2025Legends Global
  3. Senior Commercial Manager - Wembley StadiumNov 2017 to Sep 2022The Football Association
  4. Partnership Development Manager - Wembley Stadium (Sports & Events)Jan 2014 to Nov 2017The Football Association
  5. Barclays Spaces for Sports Programme ManagerJun 2009 to Dec 2013Football Foundation
  6. Barclays Spaces for Sports Programme OfficerJan 2008 to Jun 2009Football Foundation
  7. Business Development Project OfficerJun 2006 to Jan 2008Bromley Mytime

Education

  1. LBBA (HONS) Physical Education, Psychology, History of Physical Education, Sport for Social Change, Physiology2002 - 2005Leeds Beckett University
  2. PRINCE 2 at N/A

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