Overview
James Coleman serves as Vice President, Head of Global Marketing and Communications at Miratech [1][3]. Coleman is an executive leader with experience leading Marketing and Go-To-Market teams across EMEA, North America and APAC in both start-up and scaled growth stages across multiple B2B verticals and Technology sectors [2]. Coleman's career includes roles as Managing Vice President of Global Marketing at Gartner from 2018 to 2022 [7], followed by Vice President of Marketing for EMEA, ANZ and SE ASIA at Gartner from 2016 to 2018 [8]. Prior to Gartner, Coleman held positions at RX Global as Business Development Director and Director of the Marine Group between 2010 and 2016 [9][10]. Coleman subsequently held multiple senior marketing positions at Nielsen between 2022 and 2026 [4][5][6]. Coleman holds a BSocSci in Media and Sociology from the University of Birmingham [11] and completed Executive Leadership Development in Organizational Leadership at Hult Ashridge Executive Education [12].
Profile introduction
High-impact executive leader with a proven track record of leading Marketing and Go-To-Market teams in EMEA, North America and APAC. Experience of both start-up and scaled growth stages in multiple B2B verticals and Technology sectors. Expert in aligning Insight, Sales, Product, and Marketing to capture multi-regional market opportunities through data-driven prioritisation and buyer-centric strategies. Specialise in establishing market opportunities, transforming product portfolios into clear value propositions, optimising the end-to-end buyer journey, driving high-performance demand generat…
Career history
- Vice President, Head of Global Marketing and CommunicationsJun 2026 to presentMiratech
- SVP Marketing, Head of Go-To-MarketApr 2025 to May 2026Nielsen
- SVP Integrated MarketingJan 2023 to Jan 2025Nielsen
- SVP International Marketing & CommunicationsJul 2022 to Feb 2023Nielsen
- Managing Vice President - Marketing - GlobalMar 2018 to Jul 2022Gartner
- Vice President - Marketing - EMEA, ANZ and SE ASIAJun 2016 to Mar 2018Gartner
- Business Development Director2014 to 2016RX Global
- Director - Marine Group2010 to 2014RX Global
Education
- BSocSci, Media and SociologyUniversity of Birmingham
- Executive Leadership Development, Organizational Leadership at Hult Ashridge Executive Education
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