James Cadwallader

James Cadwallader is a technology entrepreneur based in the New York artificial intelligence sector. He serves as CEO and co-founder of Profound [1], a company that operates an AI answer engine optimization platform [1]. The platform is designed to assist with brand visibility in AI search environments [1].

Founded

• Profound

Experience

1. 
   Co-Founder, CEO

   ProfoundAug 2024 to Present
2. Founder Fellow (S24)

   South Park CommonsJan 2024 to Present
3. Co-Founder

   KYRAFeb 2017 to Jun 2022

Media & appearances

• Reflections on Building Profound - Brian Halligan (HubSpot) and James Cadwallader (Profound)Profound

  James Cadwallader discusses the journey of Profound with Brian Halligan, reflecting on the company's growth over 20 months and its positioning in the emerging AI-driven marketing landscape. He explains Profound's vision for a new role called the marketing engineer who combines technical ability with human creativity to build and deploy AI agents for marketing functions, and predicts that AI agents will enable marketing teams to achieve 100x to 1000x more output within five years.

• From SEO to Agent-Led Growth: Profound’s James CadwalladerTraining Data · Apr 14, 2026
• James Cadwallader (Profound): This is how to rank in AI searchPerspectives · Feb 25, 2026
• Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un KangThe CMO Podcast · Feb 4, 2026
• How Brands Stay Visible When AI Decides | Profound CEO James CadwalladerGrit · Dec 22, 2025
• Why "AI Visibility" is critical for your brand with James Cadwallader, Co-Founder & CEO at ProfoundRiding Unicorns: Venture Capital | Entrepreneurship | Technology · Dec 17, 2025
• Episode 82: The end of SEO as we know it? Featuring James Cadwallader of ProfoundKantar Retail Sound Bites · Apr 2, 2025
• Episode 82: The end of SEO as we know it? Featuring James Cadwallader of ProfoundKantar Retail Sound Bites · Apr 2, 2025
• James Cadwallader (Profound): How to win visibility in AI searchPigment

In the news

• James Cadwallader on X@thejamescad · Aug 13, 2026
• James Cadwallader on X@thejamescad · Aug 13, 2026
• James Cadwallader on X@thejamescad · Aug 8, 2026

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