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Ismael Larrosa Fernandez

Founder & Director at Capicua

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Overview

Ismael Larrosa Fernandez is Founder & Director at Capicua [1][3], a position held since December 2010 [3]. Larrosa Fernandez attended NYU Stern School of Business from January 2022 to January 2024 [9] and holds a Licenciatura en Comunicación Social from Universidad de la República, completed between 2005 and 2012 [11]. Prior professional experience includes roles as Graphic Designer at Tata Consultancy Services from May 2009 to April 2011 [6], Technical Writer at Tata Consultancy Services from November 2011 to January 2013 [5], and Graphic Designer at the Ministerio de Educación y Cultura de Uruguay [4]. Larrosa Fernandez has stated that "the future belongs to those who build with focus and soul" [2].

Profile introduction
Source excerptLinkedIn [2]

I believe the future belongs to those who build with focus and soul. I'm the founder of Capicua. Fifteen years in, recognized by Inc. 5000 and the Financial Times as one of the fastest-growing companies in the Americas. We started as a design agency. Over time, we partnered with great leaders and kept seeing the same thing: good ideas dying between spark and execution, even on teams with talent and budget. Watching that happen on repeat is what led to Shaped Clarity: a decision framework for turning fuzzy business and product opportunities into ROI-ready decisions, fast. I'm applying it…

Career history

  1. Founder & DirectorDec 2010 to presentCapicua
  2. Graphic DesignerNov 2011 to Jan 2013Ministerio de Educación y Cultura de Uruguay (MEC)
  3. Technical WriterApr 2011 to Nov 2011Tata Consultancy Services
  4. Graphic DesignerMay 2009 to Apr 2011Tata Consultancy Services
  5. Graphic DesignerAug 2009 to Dec 2010Universidad Católica del Uruguay
  6. Graphic DesignerNov 2008 to Apr 2009POCH Carteleria Total

Education

  1. NYU Stern School of BusinessJan 2022 - Jan 2024
  2. Marketing Analyst, Marketing at UTU - Dirección General de Educación Técnico - ProfesionalMar 2008 - Dec 2008
  3. Licenciatura en Comunicación Social, Science of Information at Universidad de la República2005 - 2012

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