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Isha V.

Chief Executive Officer at Yellow Pebble

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Overview

Isha V. is Chief Executive Officer at Yellow Pebble[1], a positioning firm focused on technology companies at critical business moments[2]. Over six years at Yellow Pebble, V. has worked with 55+ funded technology companies and multiple Fortune 500 companies on strategic narrative development[2]. Prior to this role, V. held brand management positions at Henkel and Nestlé, managing brands generating $700M+ in annual revenue[2], and served as Director of Client Strategy at sparks & honey advising Fortune 100 executives[5]. V. also served as a Council Member at GLG from April 2021 to September 2024[4]. V. holds a Bachelor of Engineering in Electricals and Electronics from Birla Institute of Technology and Science, Pilani[11], an MBA in Marketing from Indian Institute of Management, Kozhikode[12], and completed coursework in Designing Organizational Structure at Harvard Business School[13].

Profile introduction
Source excerptLinkedIn [2]

I position tech companies at the moments that matter: fundraise, launch, market entry, category shift. Over 6 years at Yellow Pebble, I've done this for 55+ funded technology companies & multiple Fortune 500 companies: taking deep technical work and finding the kernel that makes investors lean in and buyers convert. Not just taglines, but the strategic narrative underneath, the one that decides whether your pitch lands or your launch stalls. Before this, I managed brands generating $700M+ in annual revenue at Nestlé and Henkel, and advised Fortune 100 C-suites on strategy at sparks & honey…

Career history

  1. Chief Executive OfficerOct 2020 to presentYellow Pebble
  2. Council MemberApr 2021 to Sep 2024GLG
  3. Director, Client StrategyAug 2019 to Dec 2020sparks & honey
  4. Brand ManagerJan 2018 to Jul 2019Henkel
  5. Associate Brand ManagerJan 2017 to Jan 2018Henkel
  6. Assistant Brand ManagerMar 2016 to Jan 2017Henkel
  7. Associate, Marketing AnalyticsNov 2014 to Mar 2016Mu Sigma Inc.
  8. Assistant Brand ManagerJun 2013 to Sep 2014Nestlé

Education

  1. Bachelor of Engineering (BE), Electricals and ElectronicsBirla Institute of Technology and Science, Pilani
  2. Master of Business Administration (M.B.A.), Marketing/Marketing ManagementIndian Institute of ManagementKozhikode
  3. Designing Organizational StructureHarvard Business School

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