Overview
Imri Marcus is CEO and Co-Founder of Brandlight[1], a company addressing the shift of marketing and business operations into AI environments[2]. Marcus holds a Bachelor of Business Administration and Bachelor of Laws from Reichman University[11][12]. Prior to founding Brandlight in June 2024[3], Marcus served as Managing Director at Azgard from February 2023 to February 2025[4] and as a Startups Advisor at Google from October 2021 to February 2025[5]. Marcus previously co-founded x10ed, serving as CEO from February 2020 to May 2021[6], and co-founded Inch Media, which exited, serving as Director of Business Development from September 2017 to February 2020[7]. Earlier experience includes ownership of IMPublishing from April 2014 to September 2017[8] and business development roles at Marcus Management, LTD[10].
Profile introduction
Over half of search already happens inside AI engines. Most marketing leaders still treat that as an SEO problem. It isn't. Discovery, consideration, transactions, ads, and media budgets are all moving into AI environments at once. It's not a search shift. It's a business model shift. We started Brandlight to give the world's most iconic brands an operating system for this new channel: measure how AI engines see you, understand why, and influence it across every team that touches your brand. Content, PR, SEO, social, commerce, paid, legal. All of it runs through AI visibility now. Where we…
Career history
- CEO & Co-Founder @ BrandlightJun 2024 to presentBrandlight
- Managing DirectorFeb 2023 to Feb 2025Azgard
- Startups AdvisorOct 2021 to Feb 2025Google
- Co-Founder & CEOFeb 2020 to May 2021x10ed
- Co-Founder & Director of Business Development (Exited)Sep 2017 to Feb 2020Inch Media
- OwnerApr 2014 to Sep 2017IMPublishing
- Legal InternNov 2015 to Apr 2016M. Porath & Co. Advocates & Notaries
- Business DevelopmentFeb 2012 to Nov 2015Marcus Management, LTD
Education
Bachelor of Business Administration - BBA, Business/Commerce, General2011 - 2015Reichman University
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