Huilan Guo

Overview

Huilan Guo is Vice President at Market Fusion Analytics [1][3]. Guo has over seventeen years of experience applying advanced analytics to business problems for Fortune 500 clients [2], with specialties including marketing effectiveness analysis, marketing mix modeling, pricing and promotion strategy, consumer segmentation, and customer loyalty models [2]. Guo's career at Market Fusion Analytics began in 2012 as Director of Analytics [5], advancing to Senior Director of Analytics from 2015 to 2017 [4] before assuming the Vice President role in April 2017 [3]. Prior positions include Director of Analytics at IRI [6], Senior Consultant and Consultant roles at Nielsen Marketing Analytics [7][8], and Marketing Scientist at Research International [9]. Guo holds a Master of Science in Statistics and Transportation Engineering from the University of Illinois Urbana-Champaign [10] and a BS in Civil Engineering from Tsinghua University [11].

Career history

1. Vice PresidentApr 2017 to presentMarket Fusion Analytics
2. Senior Director of AnalyticsMar 2015 to Mar 2017Market Fusion Analytics
3. Director of AnalyticsSep 2012 to Feb 2015Market Fusion Analytics
4. IDirector of AnalyticsAug 2011 to Sep 2012IRI
5. NMSenior ConsultantJul 2008 to Aug 2011Nielsen Marketing Analytics, Inc.
6. NMConsultantFeb 2006 to Jul 2008Nielsen Marketing Analytics, Inc.
7. RIMarketing Scientist/Marketing Sciences ManagerJun 2003 to Feb 2006Research International

Education

1. Master of Science, Statistics, Transportation Engineering2000 - 2003University of Illinois Urbana-Champaign
2. BS, Civil Engineering1992 - 1997Tsinghua University