Howie Konopko

Executive Vice President, Managing Director at Publicis CRMOne

Overview

Howie Konopko serves as Executive Vice President, Managing Director at Publicis CRMOne[1][3], a bespoke marketing agency within Publicis Groupe[2]. Konopko leads the 150+ person team that delivers omni-channel strategy, creative, program execution, and analytics for major brands[2]. Konopko previously held the position of Executive Vice President, Account Services at the same organization[4] and Senior Vice President, Account Services[5]. Prior to joining Publicis CRMOne in 2019[5], Konopko worked as Vice President, Marketing Strategy at Conductor[7], Director, Strategic and Analytic Services at Oracle[8], and SVP Director, Online Sales and Marketing Strategy at Citi[9]. Konopko holds an MS in Integrated Marketing from New York University[11] and a BA in Information Science and Policy from University at Albany[12]. Since September 2024, Konopko has served as Adjunct Instructor, Data and Analytics at St. John's University[6].

Profile introduction
Source excerptLinkedIn [2]

Howie Konopko leads Publicis CRMOne, a bespoke marketing agency within Publicis Groupe. The 150+ Publicis CRMOne team powers omni-channel strategy, creative, program execution, and analytics for brands such as Verizon, Total Wireless, Straight Talk, Simple Mobile, TracFone, Visible, and others. With offices in NYC, Atlanta, Chicago, and Costa Rica, Publicis CRMOne has been an industry leader for >28 years. Recently, the agency was awarded the B2 award for best email marketing program by the Association of National Advertisers. Additionally, Howie serves on the Executive Leadership Team for…

Career history

  1. Executive Vice President, Managing DirectorJul 2024 to presentPublicis CRMOne
  2. Executive Vice President, Account ServicesApr 2022 to Jul 2024Publicis CRMOne
  3. Senior Vice President, Account ServicesDec 2019 to Mar 2022Publicis CRMOne
  4. Adjunct Instructor, Data and AnalyticsSep 2024 to presentSt. John's University
  5. Vice President, Marketing StrategyJun 2017 to Dec 2019Conductor
  6. Director, Strategic and Analytic ServicesDec 2012 to Jun 2017Oracle
  7. SVP Director, Online Sales and Marketing StrategyJan 2010 to Nov 2012Citi
  8. Marketing Programs ManagerOct 2007 to Feb 2009CA Technologies

Education

  1. MS, Integrated MarketingNew York University
  2. BA, Information Science and PolicyUniversityat Albany

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