Overview
Holland Martini serves as Chief Insights Officer at GOODQUES [1][3]. Martini holds a Bachelor of Science in Managerial Economics from Union College [10] and a Master's degree in Psychology from Harvard Extension School [11]. Prior to the current role, Martini worked at Grey Group in progressively senior positions focused on data strategy, beginning as Marketing Science in 2015 and advancing to SVP Director of Data Strategy by 2018 [5][6][7]. Martini also held the position of Manager of Business Analytics Engine at Universal McCann J3 [8] and Senior Analyst at Analytic Partners [9]. From 2017 to 2023, Martini served as Guest Lecturer at Columbia University [4].
Profile introduction
Holland Martini is redefining the role of research in business, proving that data without creativity is just numbers on a page. One of the forces behind the “anti-research” research company, she has spent her career quantifying consumer perspectives—but her real mission is to infuse the field with emotional intelligence and human insight. A sought-after speaker at FastCompany, Social Media Week, and beyond, Holland challenges traditional thinking, advocating for a more empathetic and creative approach to data. Her work has been published in leading industry publications, and she’s passionate a…
Career history
- Chief Insights OfficerJan 2019 to presentGOODQUES
- Guest LecturerApr 2017 to May 2023Columbia University in the City of New York
- SVP Director- Data Strategy2018 to Oct 2019Grey Group
- Manager - Data StrategyMay 2017 to Jul 2018Grey Group
- Marketing ScienceJul 2015 to May 2017Grey Group
- Manager, Business Analytics EngineOct 2014 to Jul 2015Universal McCann J3
- Senior AnalystJun 2012 to Oct 2014Analytic Partners
Education
- Bachelor of Science, Managerial Economics2008 - 2012Union College
Master's degree, Psychology2021Harvard Extension School
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