Overview
Henk van Biljon is Co-Founder & CEO at Fount[1][3], a platform focused on building AI-native insurance growth by shifting insurance marketing from volume-based to value-based approaches[2]. The platform equips P&C marketers and media buyers with marketing intelligence capabilities to analyze high-value audiences, identify profitable leads, and scale campaigns using connected first and third-party data[2].
Van Biljon holds a Master of Business Administration with Advanced Analytics Coursework from MIT, completed in May 2024[7]. Prior to founding Fount in August 2024[3], van Biljon worked at PwC across multiple roles spanning actuarial and AI/ML functions, including Senior Manager of AI/ML in Financial Services from July 2021 to June 2022[4], and earlier positions as Actuary and Manager from July 2019 to July 2021[5] and Actuary and Senior Associate from January 2016 to June 2019[6]. Van Biljon holds credentials as Fellow Actuary from the Actuarial Society of South Africa[8] and Chartered Enterprise Risk Actuary[9].
Profile introduction
Building the future of AI-native insurance growth - Taking insurance marketing from Volume -> Value at scale. We equip P&C marketers and media buyers with the marketing intelligence platform to analyze and manage high-value audiences, identify and prioritize the most profitable leads and scale your highest performing campaigns, adgroups and ads based on true insurance value using connected 1st and 3rd party data. Using value, not volume, as our north star we help insurers focus their growth on the activities that matter. By combining insurance mathematics and marketing analytics with agentic…
Career history
- Co-Founder & CEOAug 2024 to presentFount
- Senior Manager - AI/ML in Financial ServicesJul 2021 to Jun 2022PwC
- Actuary and Manager: Actuarial, Risk & QuantsJul 2019 to Jul 2021PwC
- Actuary and Senior Associate: Actuarial, Risk and QuantsJan 2016 to Jun 2019PwC
Education
Masters in Business Administration - with Advanced Analytics CourseworkAug 2022 - May 2024Massachusetts Institute of Technology
- Fellow Actuary (FASSA) at Actuarial Society of South Africa2016 - 2019
- Chartered Enterprise Risk Actuary (CERA) at CERA Global Association2019 - 2019
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