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Gwen Betts

Co-Founder, Chief Experience and Marketing Officer at Maro

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Overview

Gwen Betts is Co-Founder and Chief Experience and Marketing Officer at Maro[1]. Betts is a seasoned executive specializing in experience design at the intersection of UX, go-to-market, and cybersecurity, with nearly 20 years of work centered on reframing cybersecurity problems as design challenges[2]. Betts served as founding designer behind early SOAR innovation at Komand, holding roles as Founding Designer and Head of Marketing[10] and Director of Customer Experience[9] before the company's acquisition by Rapid7[2]. At Rapid7, Betts progressed through multiple UX leadership positions from 2017 to 2024, including Director of UX[8], Director of Product Experience Design and Delivery[7], Director UX for Detection and Response[6], and Senior Director of UX[5]. Betts holds a Bachelor of Science in Technology, Visual Communication Technology from Bowling Green State University[11].

Profile introduction
Source excerptLinkedIn [2]

Seasoned executive specializing in experience design at the intersection of UX, go-to-market, and cybersecurity. For nearly 20 years, I’ve shaped how people engage safely with technology by designing digital products and security tools that are powerful, intuitive, and human-centered. My work has consistently centered on reframing cybersecurity’s hardest problems as design challenges. At Komand, I was the founding designer behind early SOAR innovation. Following the acquisition by Rapid7, I co-led the integration of Komand into Rapid7’s flagship vulnerability management and SIEM solutions by…

Career history

  1. Co-Founder, Chief Experience and Marketing OfficerSep 2024 to presentMaro
  2. Product AdvisorAug 2025 to Jun 2026Scroobious
  3. Senior Director, UXJan 2022 to Sep 2024Rapid7
  4. Director UX, UX Leader - Detection and ResponseJan 2020 to Dec 2021Rapid7
  5. Director, Product Experience Design and DeliveryJan 2019 to Dec 2019Rapid7
  6. Director, UXJul 2017 to Dec 2018Rapid7
  7. Director of Customer ExperienceAug 2016 to Jul 2017Komand
  8. Founding Designer and Head of MarketingFeb 2016 to Aug 2016Komand

Education

  1. Bachelor of Science in Technology, Visual Communication TechnologyBowling Green State University

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