Overview
Gustavo Gorenstein serves as CEO Brasil at Jeeves[1], a global SaaS platform offering credit, payments, and expense management for companies operating in multiple markets[2]. Gorenstein has spent over 15 years leading tech and fintech expansion across Latin America[2]. Gorenstein co-founded bxblue in 2016, Brazil's leading payroll-loan marketplace, which was acquired by PicPay in 2021[2][5]. Prior to bxblue, Gorenstein founded Poup.com.br, one of Brazil's first cashback platforms, acquired by Banco CBSS in 2017[2][6]. Before assuming the CEO Brasil role at Jeeves in September 2024[3], Gorenstein served as Director of Consignado at PicPay from February 2023 to August 2024[4]. Gorenstein holds a Master of Science in Technology Entrepreneurship from UCL[11] and completed an executive education program in leadership at Stanford University Graduate School of Business[12].
Profile introduction
Guga is an entrepreneur and operator with 15+ years leading tech and fintech expansion across Latin America. Currently scaling Jeeves — a global SaaS platform offering credit, payments, and expense management for companies operating in multiple markets. Previously co-founded bxblue (YC S17), Brazil’s leading payroll-loan marketplace, acquired by PicPay in 2021. Earlier, built Poup.com.br, one of Brazil’s first cashback platforms, acquired by Banco CBSS in 2017. Known for turning complex markets into growth stories, I’ve built and led regional go-to-market teams, negotiated enterprise partner…
Career history
- CEO BrasilSep 2024 to presentJeeves
- Director of ConsignadoFeb 2023 to Aug 2024PicPay
- CEO / Co-founder (acquired by PicPay)Mar 2016 to Jul 2023bxblue
- CEO and Co-founder (acquired by Banco CBSS)May 2012 to Dec 2017Poup
- Mentor Startup FarmMar 2012 to Oct 2016Startup Farm
- AdvisorOct 2014 to Sep 2015Grupo Dínamo - Por um novo ecossistema de startups
- Entrepreneurship CuratorFeb 2014 to Sep 2015Campus Party
- SW NEXT Facilitator + Startup Digest CuratorJan 2012 to Sep 2013Startup Weekend
Education
Master of Science (M.Sc.), Technology Entrepreneurship2010 - 2011UCL
Executive Education program, LeadershipNov 2022 - Nov 2022Stanford University Graduate School of Business
Growing 10x in the summer, Startups2017 - 2017Y Combinator
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