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Gloria Rosenberg

President and CEO at Market Fusion Analytics

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Overview

Gloria Rosenberg is President and CEO at Market Fusion Analytics[1], a position Rosenberg has held since March 1999[3]. Rosenberg founded Market Fusion Analytics in 1999 with the premise that holistic analysis of consumer behavior is a crucial input into the development of business strategy[2]. The firm was established to identify opportunities for business growth based on the modeling of consumer behavior, with the fusion of market insights and solid business judgment[2]. Rosenberg has emphasized that creativity and intuition are as important in analytics as they are in advertising development[2]. Prior to founding Market Fusion Analytics, Rosenberg held positions including Vice-President at Ipsos ASI from 1997 to 1999[5], Global Research Director at Reader's Digest from 1996 to 1997[6], and various market research roles at Kraft from 1990 to 1996[7][8]. Rosenberg holds an MS in Economic Cybernetics from Saint Petersburg State University of Finance and Economics[10].

Profile introduction
Source excerptLinkedIn [2]

Gloria Rosenberg founded MFA in 1999 on the premise that holistic analysis of consumer behavior is a crucial input into the development of business strategy. She had a goal to establish a new type of marketing consultancy - a service that identifies opportunities for business growth based on the modeling of consumer behavior, with the fusion of market insights and solid business judgment. Her pet peeve is that creativity and intuition are as important in analytics as they are in advertising development.

Career history

  1. President and CEOMar 1999 to presentMarket Fusion Analytics, LLC
  2. Consultant2001 to 2006Frito Lay
  3. Vice-President1997 to 1999Ipsos ASI
  4. Global Research Director1996 to 1997Reader's Digest
  5. Market research manager, Senior Market Research Manager1990 to 1996Kraft
  6. Senior Forecasting Planning Manager1990 to 1996Kraft
  7. Project Director1989 to 1990Evaluative Criteria, Inc.
  8. President and CEOMarket Fusion Analytics

Education

  1. MS Economic Cybernetics, Application of Mathematical Methods in Economics1972 - 1977Saint Petersburg State University of Finance and Economics

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