Overview
Gian Martinez is co-founder and CEO at Winnin [1][3], an AI-powered Cultural Intelligence Operating System designed to analyze behavioral signals across social video platforms for global brands [2]. Martinez holds a degree in Communications from Pontifícia Universidade Católica do Rio de Janeiro [8] and attended the Berlin School of Creative Leadership in 2011 [7]. Prior to founding Winnin in January 2014 [3], Martinez worked as Creative Excellence Director at The Coca-Cola Company from 2007 to 2013 [4], and held positions as Creative Strategist at JWT from 2005 to 2007 [5] and at NBS from 2004 to 2005 [6].
Profile introduction
Attention is now the scarcest resource in business. The future belongs to companies that can model human behavior at scale. Most organizations still rely on declared data, mentions, traditional research, and backward-looking intelligence systems to make decisions about growth. But culture moves faster than traditional intelligence can process. That’s why we built Winnin, an AI-powered Cultural Intelligence Operating System designed for the attention-first internet. We analyze trillions of behavioral signals across social video platforms to help global brands understand: Where culture is…
Career history
- Co-founder, CEOJan 2014 to presentWinnin
- Creative Excellence Director2007 to Dec 2013The Coca-Cola Company
- Creative Strategist2005 to 2007JWT
- creative strategist2004 to 2005NBS
Education
- Berlin School of Creative Leadership2011 - 2011
Communications2002 - 2006Pontifícia Universidade Católica do Rio de Janeiro
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