Genevieve S.

Co-Founder at ToltIQ

Insights & ideas

Genevieve argues that problematic drinking is rarely about clinical alcoholism, but about people trying to fill an emotional void or cope with stress, obligations, and the pressure to be perfect, often losing touch with their own talent and potential in the process [1]. She frames her core belief simply as being here to love ourselves and one another, and sees alcohol use as a substitute for a feeling people aren't getting from relationships, career, or connection [1].

A recurring theme is how prohibition breeds curiosity. Drawing on her strict Catholic upbringing in rural Australia, where alcohol and smoking were forbidden until age 18, she argues that forbidding something without offering a balanced explanation makes children want it more [1]. She explicitly ties this insight to her own parenting philosophy, describing a deliberate shift away from prohibition to help her children become independent, curious, and courageous adults [1].

Experience

1. 
   Co-Founder

   ToltIQSep 2023 to Present
2. Corporate Strategy Director

   ServiceNowJan 2020 to Apr 2023
3. Director of Strategy

   SnowflakeSep 2014 to Oct 2019
4. Operations Manager

   BoxMay 2011 to Jul 2014
5. Senior Analyst

   IBMJul 2007 to Jul 2014

Education

• The Wharton School · Master of Business Administration - MBA

Media & appearances

• Healing, Hope & Sobriety: Genevieve’s Transformation | The ...

  Genevieve discusses her work helping people understand their relationship with alcohol, explaining that people often turn to alcohol to fill voids or cope with stress rather than from clinical alcoholism. She shares her personal journey growing up in a strict Catholic household in rural Australia where alcohol was forbidden, and how this prohibition created curiosity, reflecting on how she has applied different parenting approaches with her own two adult children.

• Side Quest Stories: Genevieve's Psychosis Story - Audible.com
• Genevieve Mushaluk Exit Interview | Survivor 50 Ep 6 - YouTube
• Global Questions Podcast founder, Genevieve and her insight ...

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