Overview
DeFlorio is a Limited Partner at Coalition Operators [4]. DeFlorio founded Prelay, described as the world's first purpose-built GTM team workflow product, serving as CEO and Founder from November 2019 to December 2025 [6]. Prior to founding Prelay, DeFlorio held positions in go-to-market and sales operations at Fountain and Truework [10][8]. DeFlorio holds a Bachelor of Arts in Industrial and Organizational Psychology from the University of Michigan [12] and completed coursework in Sales and Distribution at the university's Stephen M. Ross School of Business [11]. DeFlorio has served as a Guest Lecturer at the Ross School of Business since November 2019 [3] and was a Guest Speaker at Techstars Boston Accelerator in January 2022 [7].
Profile introduction
Currently exploring new opportunities that excite & energize me. Founded Prelay the world's first purpose-built GTM team workflow product. Previously scaled multiple fast-growth software companies via GTM Strategy & Ops. Born and bred Detroit native -- I now call the Bay Area home. Prior to technology innovation, I was an Olympic hopeful & UMich athlete (Go Blue!)
Career history
- Guest LecturerNov 2019 to presentUniversity of Michigan - Stephen M. Ross School of Business
- Limited PartnerFeb 2023 to presentCoalition Operators
- Sabbatical2026 to 2026Sabbatical Break
- CEO & FounderNov 2019 to Dec 2025Prelay
- Guest SpeakerJan 2022 to Jan 2022Techstars Boston Accelerator
- GTM & Sales Operations LeadJun 2018 to Jun 2019Truework
- Growth MarketingMar 2018 to Jul 2018Independent Consultant
- GTM & Sales OperationsJun 2016 to Mar 2018Fountain
Education
Sales, DistributionUniversity of Michigan, Stephen M. Ross School of Business
Make something people want.Y Combinator
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