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Gabriela de Paula

Chief Marketing Officer at Zimmic

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Overview

Gabriela de Paula serves as Chief Marketing Officer at Zimmic [1]. De Paula is a marketing specialist with background in consultancy and market research who has transitioned into the software industry, combining consumer needs analysis with technology-driven approaches to marketing, sales, and customer service [2]. De Paula's career includes roles at major multinational companies: positions at Mondelēz International spanning from Marketing Assistant through Category Manager between 2011 and 2016 [7][6][5], an Account Executive role at The Nielsen Company from 2007 to 2011 [9], and a Consulting Analyst position at Deloitte [10]. De Paula holds an MBA from IEEM - Escuela de Negocios [11], a diploma in marketing from Universidad ORT Uruguay [12], and a degree in administration and accounting from Universidad de la República [13].

Profile introduction
Source excerptLinkedIn [2]

I'm a Marketing Specialist with a solid background in consultancy and market research. Over the past years I've made the move into the software industry, where I combine my passion for understanding consumer needs with a tech-driven approach to improve marketing, sales, and customer service.

Career history

  1. Chief Marketing OfficerNov 2022 to presentZimmic
  2. MarketingNov 2017 to Sep 2019Nortesur S.A.
  3. Category ManagerJan 2015 to Mar 2016Mondelēz International
  4. Product ManagerApr 2013 to Dec 2014Mondelēz International
  5. Marketing AssistantNov 2011 to Mar 2013Mondelēz International
  6. Marketing and Trade Marketing AnalystJul 2010 to Nov 2011AB Mauri, a global business of Associated British Foods plc
  7. Account ExecutiveOct 2007 to Jul 2010The Nielsen Company
  8. Consulting AnalyistMar 2006 to Oct 2007Deloitte

Education

  1. Master of Business Administration (MBA) at IEEM - Escuela de Negocios2014 - 2015Education
  2. Diploma en Dirección de Marketing, Marketing at Universidad ORT Uruguay2011 - 2012Education
  3. Licenciado en Administración-Contador, Administración at Universidad de la República2003 - 2009

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