Overview
Fiona Sherwood serves as Chief Marketing Officer at Dasseti [1]. Sherwood maintains a presence on X, where they can be found at @FionaSherwood [2].
Career history
- AI TrainerDec 2024 to PresentThe AI Standard
- Chief Marketing OfficerNov 2021 to PresentDasseti
- Executive Committee Member - Marketing and CommunicationsFeb 2025 to Nov 2025Alternatives 4 Children UK
- Marketing ConsultantJun 2021 to Dec 2022Trivium London Consulting HR
- Marketing ConsultantJan 2021 to Nov 2021OSMO Partners
- Marketing DirectorApr 2020 to Nov 2021Wheelhouse Advisors Limited now Centralis
- Marketing and Communications ConsultantNov 2017 to Nov 20213 Lines of Defence Consulting Ltd
- Marketing ConsultantSep 2011 to Nov 2021Fiona Sherwood Limited
Education
- LBBAHons, Business Studies1994 - 1997Leeds Beckett University
- GCSEs at St Aidans Church of England High School1987
Insights & ideas
Fiona Sherwood argues that traditional gated content strategies are becoming obsolete, and she has moved toward giving away information freely rather than locking it behind forms and downloads [1]. Her position, as CMO at Dasseti, reflects a broader rethink of how B2B marketers in specialized, process-driven industries like investment management should approach content distribution and lead generation [1].
The recurring theme in her thinking is that removing friction from access to content, in a sector historically built on slow, manual due diligence, aligns marketing practice with the same philosophy Dasseti applies to its own product: replacing archaic, gated processes with more open, streamlined approaches [1].
Media & appearances
- The Marketing Front LinesApple PodcastsThe Death of Gated Content: Why This CMO Gives Everything AwayIn this episode of The Marketing Front Lines, we speak with Fiona Sherwood, CMO at Dasseti. Dasseti is transforming the investment management industry by replacing archaic due diligence processes with a streamlined digital platform. Instead of the tradi
- SpotifyThe Death of Gated Content: Why This CMO Gives Everything Away
- SpotifyE223: Fiona Sherwood from Dasseti - Content Marketing Virtual ... - Spotify
- Amazon MusicE223: Fiona Sherwood from Dasseti-Content Marketing Virtual Summit Podcast
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