Etienne Sanz de Acedo

CEO at International Trademark Association (INTA)

Overview

Etienne Sanz de Acedo serves as CEO at the International Trademark Association (INTA)[1], overseeing the strategic direction and operations of the world's largest network of brand owners and professionals, comprising 6,500 companies and firms and 35,000 professionals from over 180 countries dedicated to supporting trademarks and related intellectual property[2]. Sanz de Acedo has held this position since July 2013[3]. Prior to joining INTA, Sanz de Acedo worked at the European Union Intellectual Property Office from September 1997 to June 2013 in roles including Member of the Cabinet of the President and Head of Communication Service[4], while also serving as Assistant Professor of intellectual property and commercial law at Universitat d'Alacant from 1995 to 2013[5]. Sanz de Acedo's earlier career included work as an intellectual property and EU competition lawyer at multiple firms between 1993 and 1997[6]. Educational credentials include an MBA from IE Business School[8], executive education from London Business School[7], and a Young Managers Programme from INSEAD[9].

Profile introduction
Source excerptLinkedIn [2]

Brands are the most valuable and least understood assets on the balance sheet. Yet most boards still treat them as marketing line items. I work at the intersection of brand, IP, and business strategy. As CEO of the International Trademark Association (INTA), I oversee the strategic direction and operations of the world's largest network of brand owners and professionals 6500 companies and firms, 35000 professionals from +180 countries dedicated to supporting trademarks and related intellectual property. This gives me a unique vantage point on what happens when boards get brand right, and what…

Career history

  1. CEOJul 2013 to presentInternational Trademark Association (INTA)
  2. Member of the Cabinet of the President, Head of Communication Service & other rolesSep 1997 to Jun 2013EUIPO - European Union Intellectual Property Office
  3. Assistant Professor IP & Commercial law1995 to 2013Universitat d'Alacant
  4. IP & EU Competition lawyerSep 1993 to Jul 1997Ventura Garcés & López-Ibor, Corno Cardona Abogados, Arthur Andersen, Garrigues Abogados

Education

  1. Executive Education Programmes, Business Administration and Management2007 - 2009London Business School
  2. Master of Business Administration (M.B.A.)2002 - 2003IE Business School
  3. Young Managers Programme, Business Administration and Management2002 - 2002INSEAD

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