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Erika Hanafin Austria

Co-Founder at NEON ID

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Overview

Hanafin Austria is Co-Founder at NEON ID, a personality science and AI company [1][4]. Hanafin Austria holds a Bachelor of Science in Business Administration, Marketing & Accounting from Fordham Gabelli School of Business [9] and is a Certified Holistic Health Coach from the Institute for Integrative Nutrition [10]. Hanafin Austria served as Chief Executive Officer of HeyMama from January 2021 to February 2025 [6] and previously held positions including Founder & Principal of MOMumental LLC [7] and various executive roles in growth and revenue leadership across multiple companies [8]. Hanafin Austria also maintains advisory and board roles beginning in August 2018 [5] and currently holds a position in Operations, Growth & New Business at GCW Agency as of September 2025 [3].

Profile introduction
Source excerptLinkedIn [2]

I'm Erika Hanafin Austria. Former CEO, 5x acquisitions. IIN-Certified Holistic Health Coach. 2x Top 50 Women Leaders, Virginia. BS, Fordham Gabelli. Mother of 4 boys, blended, with my youngest at 40. Co-Founder of NEON ID, a personality science and AI company. Founder of MOMumental Moments®, the registered women's reinvention movement. One woman. One journey. Three doors. MOMumental Reinvention Substack · where she FEELS it. The Tuesday Letter for women rebuilding everything that matters. The PHASE™ · where she WORKS it. A five-volume workbook series mapping perimenopause, hormones, daily…

Career history

  1. Operations, Growth & New BusinessSep 2025 to presentGCW Agency
  2. Co-FounderJun 2025 to presentNEON ID
  3. Board Member / AdvisorAug 2018 to presentAdvisory & Board Roles
  4. Chief Executive OfficerJan 2021 to Feb 2025HeyMama
  5. Founder & PrincipalFeb 2018 to Dec 2020MOMumental LLC
  6. COO / CRO / EVP / VPApr 2014 to Sep 2020Growth & Revenue Leadership (Multiple Companies)

Education

  1. FGBachelor of Science (BS) Business Administration, Marketing & Accounting2002 - 2006Fordham Gabelli School of Business
  2. Certified Holistic Health Coach, Holistic health and nutrition2012 - 2013Institute for Integrative Nutrition

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