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Eric Meth

Chief Innovation Officer at Surfside

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Overview

Eric Meth serves as Chief Innovation Officer at Surfside[1], a position held since February 2025[3]. Meth previously held the roles of Chief Strategy Officer from February 2020 to March 2022[5] and Chief Revenue Officer from March 2022 to February 2025[4] at the same organization. Meth is a media sales professional and leader with 25 years of experience in consumer packaged goods and retail, specializing in interactive, programmatic, mobile, and ad tech[2]. Meth has worked in both startup environments and established media and digital companies, and has applied this expertise to cannabis industry marketing[2]. Meth holds a BS in Advertising from Syracuse University's S.I. Newhouse School of Public Communications, earned between 1989 and 1993[11]. Beyond the primary role at Surfside, Meth serves as founder and principal of Garden State Digital, LLC[9], an advisor to Chronic[10], an executive member of Cannabis Collective[8], and an advisory board member of Hemp Beverage Alliance[6].

Profile introduction
Source excerptLinkedIn [2]

Media sales professional & leader specializing in interactive, programmatic, mobile, and ad tech with 25 years of CPG & retail experience. Having worked in both start-up environments and some of the most recognizable media and digital companies in the world, Eric has transitioned his expertise to help innovate the way cannabis brands reach their desired consumers, and the way non-endemic brands reach cannabis consumers—moving audiences from shopping mode to buying mode.

Career history

  1. Chief Innovation OfficerFeb 2025 to presentSurfside
  2. Chief Revenue OfficerMar 2022 to Feb 2025Surfside
  3. Chief Strategy OfficerFeb 2020 to Mar 2022Surfside
  4. Advisory Board MemberApr 2025 to presentHemp Beverage Alliance
  5. Founding MemberFeb 2020 to presentSurfside Running Club
  6. Executive MemberDec 2019 to presentCannabis Collective
  7. Founder & PrincipalJan 2018 to presentGarden State Digital, LLC
  8. AdvisorSep 2018 to presentChronic

Education

  1. BS, Advertising - SI Newhouse School of Public Communications1989 - 1993Syracuse University
  2. Springfield HS1986 - 1989

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