Overview
Ellen McGowan serves as Vice President Marketing at Electric [1][3]. McGowan is described as an expert partner and event marketer who engages industry partners and business advisors as a growth engine, strategically crafting marketing programs with affiliated organizations to build pipeline and leveraging relationships across the B2B SaaS market [2]. McGowan holds a Bachelor of Science in Business, Marketing from the University of South Florida [11]. Prior to the current role at Electric, McGowan held positions including Senior Director Partner Marketing at AlphaSense [7], Director of Partner Marketing at Compt [10], and Board Member of the ADP Marketplace Advisory Board [9]. McGowan is currently a member of both Arcadia [4] and Partnership Leaders [5], and has worked as a freelance consultant since March 2019 [6].
Profile introduction
Expert partner and event marketer who consistently and effectively engages industry partners and business advisors as a growth engine to achieve mutual revenue opportunity. Strategically crafts marketing programs to and with affiliated organizations to build pipeline. Leverages relationships across the b2b SaaS market to target and optimize top-of-class alliances.
Career history
- Vice President MarketingJan 2026 to presentElectric
- MemberJul 2025 to presentArcadia
- MemberMay 2024 to presentPartnership Leaders
- ConsultantMar 2019 to presentFreelance
- Senior Director Partner MarketingDec 2025 to Jan 2026AlphaSense
- Partner Director/Partner Marketing DirectorSep 2022 to Dec 2025AlphaSense
- Board Member2022 to 2023ADP Marketplace Advisory Board
- Director of Partner MarketingAug 2021 to Sep 2022Compt
Education
- Bachelor of Science- Business, MarketingUniversity of South Florida
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