Overview
Elena Lécué serves as CMO at Scentbird [1][3], a position held since 2023 [3]. Lécué is a growth-focused CMO/CRO/GM with 20 years' experience in building digital-focused business models for public, PE-owned and VC-funded consumer goods companies in the US and global markets [2]. Prior to joining Scentbird, Lécué held the position of CMO at Dropps from 2020 to 2022 [4]. Lécué's earlier career included roles at Gaia Herbs as EVP Sales & Marketing from 2017 to 2019 [5] and multiple positions at Danone North America spanning from 2010 to 2017, progressing from Brand Manager to Director of Sales Strategy and Planning [6][7][8][9][10]. Lécué holds a Master's in Management from HEC Paris [11] and a BA in International Commerce from Moscow State University of Foreign Relations [12].
Profile introduction
Elena Lécué is a growth-focused CMO/CRO/GM with 20 years' experience in building digital-focused business models for public, PE-owned and VC-funded consumer goods companies in the US and global markets. Elena currently serves as CMO and owns revenue at Scentbird, the global leader in DTC fragrance discovery, and Drift, the #1 disruptor in Car & Home Scent industry, leading User Acquisition, Integrated Commerce, CRM, Integrated Marketing, CX and New Product Development functions. Prior to that, Elena led revenue growth and brand building as CMO at Dropps (DTC home care), a large-scale marketin…
Career history
- CMO2023 to presentScentbird
- CMO2020 to 2022Dropps®
- EVP Sales & Marketing2017 to 2019Gaia Herbs
- Director, Sales Strategy and PlanningJan 2015 to Jul 2017Danone North America
- Marketing DirectorFeb 2014 to Jan 2015Danone North America
- Senior Brand ManagerJan 2013 to Jan 2014Danone North America
- Digital Marketing and Media ManagerSep 2011 to Dec 2012Danone North America
- Brand ManagerJan 2010 to Sep 2011Danone North America
Education
- Master's in Management (Grande École) at HEC Paris2004 - 2006Education
- BA, International Commerce2000 - 2004Moscow State University of Foreign Relations
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