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Elena Klau

Chief Strategy & Product Officer at Momentum Worldwide

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Overview

Elena Klau serves as Chief Strategy & Product Officer at Momentum Worldwide [1][3]. Klau joined Momentum in 2011 [2] and has held progressively senior roles including VP, Group Director Research, Measurement and Analytics [8], VP, Group Director, Strategy & Insights [7], Senior Vice President [6], Chief Strategy & Analytics Officer for North America [5], and Global Chief Strategy Officer & Chief Analytics Officer [4]. In the current role, Klau established Momentum's Strategy and Insights unit to unite agency talent globally across strategy, research, and data science [2]. Klau holds patents from work developing Momentum BI, an experiential marketing artificial intelligence and machine learning platform [2], and has worked on clients including UPS and American Express [2]. Klau holds an MBA in Statistics and Marketing from Columbia Business School [11], a Master's degree in Political Science from George Washington University [12], and a BA in Political Science and Studio Art from Dartmouth College [13].

Profile introduction
Source excerptLinkedIn [2]

Establishing Momentum's Strategy and Insights unit, Elena unites all agency talent globally, across strategy, research and data science – sharing insights and resources for the improvement of all client business, as well as the agency’s growth. Most recently, Elena was appointed Chief Product Officer to help further develop Momentum's product portfolio. Elena holds patents from the work she developed with Momentum BI, the industry's first, patented experiential marketing AI/Machine Learning platform. Joining Momentum in 2011, Elena has worked on clients including UPS and American Express…

Career history

  1. Chief Strategy & Product OfficerJul 2023 to presentMomentum Worldwide
  2. Global Chief Strategy Officer & Chief Analytics OfficerJan 2020 to presentMomentum Worldwide
  3. Chief Strategy & Analytics Officer, NAJun 2017 to Jan 2020Momentum Worldwide
  4. Senior Vice PresidentSep 2013 to May 2017Momentum Worldwide
  5. VP, Group Director, Strategy & InsightsApr 2013 to Sep 2013Momentum Worldwide
  6. VP, Group Director Research, Measurement and AnalyticsSep 2011 to Apr 2013Momentum Worldwide
  7. Research Analyst; Research and Analytics Manager; Director, SponsorScienceMar 2007 to Sep 2011Kaleidoscope Sports and Entertainment
  8. Insights and Strategy AnalystOct 2006 to Feb 2007Gerson Lehrman Group

Education

  1. MBA, Statistics and MarketingColumbia Business School
  2. Masters, Political ScienceThe George Washington University
  3. BA, Political Science and Studio ArtDartmouth College

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