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Elena Hale

Managing Director, Chief Marketing Officer at Emerson Collective

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Overview

Elena Hale serves as Managing Director, Chief Marketing Officer at Emerson Collective[1][2], an organization established by Laurene Powell Jobs that focuses on education, immigration, nature, health and social justice initiatives[2]. Hale has over 20 years of experience in strategic marketing and brand building[2]. Prior to joining Emerson Collective in December 2016[3], Hale was Founder and Managing Director of MAL\FORGOOD at TBWA\Media Arts Lab from 2014 to 2016[6], and served as Founding Partner and Chief Strategy Officer at TBWA\Media Arts Lab from 2006 to 2014[7]. Hale's earlier career included roles in account planning and creative production at Wieden + Kennedy[10], account planning at TBWA\Chiat\Day[8], and work in film and creative at Nike[9]. Hale holds a degree in International/Global Studies, Liberal Arts, and Latin American Studies from Scripps College[11]. Hale currently serves as Senior Advisor for Brand & Communications at Nia Tero Foundation[4] and as a Board Member of the Ad Council[5].

Profile introduction
Source excerptLinkedIn [2]

Elena Hale is a strategic, marketing, and storytelling leader with over 20 years of experience at building global brands and award-winning campaigns. Currently, she is Managing Director, Chief Marketing Officer at Emerson Collective. EC is an organization established by Laurene Powell Jobs and centers its work on education, immigration, nature, health and other social justice initiatives. EC uses a wide range of tools and strategies—partnering with entrepreneurs and experts, policymakers, advocates and artists—to promote equality. Prior to joining Emerson Collective, Elena was Founder, Chief…

Career history

  1. Managing Director, Chief Marketing OfficerDec 2016 to presentEmerson Collective
  2. Senior Advisor Brand & CommunicationsJan 2020 to presentNIA TERO FOUNDATION
  3. Board MemberNov 2019 to presentAd Council
  4. Founder and Managing Director - MAL\FORGOOD2014 to Dec 2016TBWA\Media Arts Lab
  5. Founding Partner and Chief Strategy Officer2006 to 2014TBWA\Media Arts Lab
  6. Account Planning1999 to 2006TBWA\Chiat\Day
  7. Nike Film and Creative1996 to 1997Nike
  8. Account Planning and Creative Production1995 to 1997Wieden + Kennedy

Education

  1. International/Global Studies, Liberal Arts, Latin American Studies...1990 - 1994Scripps College

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