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Ed Tsue

President, Global Chief Strategy Officer / Google at WPP Media

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Overview

Ed Tsue holds the position of President, Global Chief Strategy Officer / Google at WPP Media [1]. This role combines strategic leadership responsibilities with oversight of Google-related operations within the WPP Media division [1].

Profile introduction
Source excerptLinkedIn [2]

https://edtsue.com/ Brand, creative and comms hybrid strategist specialized in consumer tech, AI and partnerships. Track-record of leading, developing and implementing strategies for complex, multi-channel, integrated global campaigns for brands like Samsung, AB InBev, Google and Coca-Cola. In USA and China. Experience in social/digital, film, new channels and everything in between. Trying to do cool things while still being kind. Team.Work above all. I've worked on Samsung, I'm not afraid of anything. NYU Stern guest teacher. Claude Code fanboy.

Career history

  1. President, Global Chief Strategy Officer / GoogleAug 2023 to presentWPP Media
  2. Global Chief Strategy Officer / SamsungNov 2019 to Jul 2023Publicis Groupe
  3. Strategy Lead, MD / Coca-ColaMar 2016 to Oct 2019Anomaly
  4. Group Strategy DirectorMar 2016 to Oct 2019Anomaly
  5. Deputy Head of PlanningJun 2011 to Dec 2015BBH China
  6. Planning DirectorJul 2010 to Dec 2015BBH China
  7. Unilever / TBWA Chiat Day / Crispin Porter Bogusky / Saatchi / SapientNitroSep 2004 to Aug 2011Too Far Back to Talk About

Education

  1. Bachelor of Business Administration (B.B.A.), Magna cum laude, Marketing & Corporate StrategyUniversity of Michigan, Stephen M. Ross School of Business
  2. Certification, Disruptive Strategy2019 - 2020Harvard Business School Online

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