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Ed Doherty Jr.

Assistant Vice President, Digital Strategy, Marketing & Brand at Columbia University Irving Medical Center

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Overview

Ed Doherty Jr. serves as Assistant Vice President, Digital Strategy, Marketing & Brand at Columbia University Irving Medical Center[1][3]. Doherty brings over two decades of experience as a digital strategy, marketing, and operations executive, specializing in digital ecosystem development, patient acquisition and engagement, and user-centric design within healthcare settings[2]. Prior to the current role, Doherty held the position of Executive Director, Digital Strategy & Web Services at Columbia University Irving Medical Center from September 2019 to March 2026[4]. Doherty's career includes senior positions at Mount Sinai Health System spanning digital marketing, digital experience, content strategy, and search engine optimization from 2012 to 2019[5][6][7][8], as well as earlier roles at BNY Mellon and UPMC[9][10]. Doherty holds an Associates degree in Multimedia and Web Design from Art Institute[11].

Profile introduction
Source excerptLinkedIn [2]

As a digital strategy, marketing, and operations executive with over two decades of experience, I specialize in driving transformative change within complex healthcare environments. My passion lies in building seamless digital ecosystems that enhance patient acquisition, engagement, and satisfaction through user-centric design and data-driven strategies. I’ve led the development and implementation of enterprise-wide digital marketing initiatives, AI-powered tools, and cutting-edge web and mobile platforms that improve access and elevate the patient journey. Whether launching CRM solutions, ma…

Career history

  1. Assistant Vice President, Digital Strategy, Marketing & BrandMar 2026 to presentColumbia University Irving Medical Center
  2. Executive Director, Digital Strategy & Web ServicesSep 2019 to Mar 2026Columbia University Irving Medical Center
  3. Senior Director, Digital MarketingSep 2016 to Sep 2019Mount Sinai Health System
  4. Associate Director, Digital Experience & Content StrategyOct 2014 to Sep 2016Mount Sinai Health System
  5. Associate Director, Search Engine OptimizationFeb 2014 to Oct 2014Mount Sinai Health System
  6. Search Engine Optimization ManagerApr 2012 to Feb 2014Mount Sinai Health System
  7. Sr. Web Project ManagerAug 2009 to Apr 2012BNY Mellon
  8. Web ProducerDec 2000 to Aug 2009UPMC

Education

  1. Associates, Multimedia / Web Design1997 - 2001Art Institute

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