Overview
Dylan Swanepoel is the founder of Mully AI [1], an artificial intelligence operating system for golf courses [2]. Swanepoel founded Mully AI in June 2024 [3] and is developing the platform to address legacy operational systems in the golf industry [2]. The system operates in shadow mode alongside existing course infrastructure to benchmark outcomes before full deployment [2]. Prior to founding Mully AI, Swanepoel held positions in creative and marketing roles at McCann Worldgroup, Critical Mass, The Martin Agency, and The One Club for Creativity between 2017 and 2023 [4][5][6][7][8][9]. Swanepoel holds a bachelor's degree in Business Management and Administration and Marketing from Southern Connecticut State University [10] and completed a postgraduate certificate in Artificial Intelligence and Machine Learning from the University of Texas at Austin in 2024 [11].
Profile introduction
Most golf courses still run on operational systems that were never designed to adapt. Today, a lot of “AI in golf” is layered on top of legacy tee sheet workflows. That approach does not change outcomes, it just changes the UI. I spent the past year building Mully AI as an AI-native operating system for golf courses, and I’m now lining up shadow-mode deployments. We run Mully alongside a course’s existing system to benchmark outcomes before anything goes live. The goal is simple: help courses operate smarter across booking, utilization, and on-course decision-making, without adding complexi…
Career history
- FounderJun 2024 to presentMully AI
- Creative Awards ManagerAug 2022 to Apr 2023The Martin Agency
- Global Marketing ManagerOct 2021 to Feb 2022Critical Mass
- Associate Project Manager Creative ExcellenceAug 2021 to Oct 2021McCann Worldgroup
- Creative Excellance Curator & ArchivistOct 2018 to Oct 2021McCann Worldgroup
- Education CoordinatorMay 2018 to Oct 2018The One Club for Creativity
- Awards CoordinatorDec 2017 to May 2018The One Club for Creativity
Education
- Bachelor's degree, Business Management and Administration and Marketing2013 - 2017Southern Connecticut State University
- Postgraduate Certificate, Artificial Intelligence and Machine LearningFeb 2024 - Aug 2024The University of Texasat Austin
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