Overview
Doug Waller serves as Operating Partner at Selva Ventures[4] and co-founder of The Retail Navigator[3], an advisory firm for early-stage consumer packaged goods brands scaling in brick-and-mortar retail[2]. Waller brings 20 years of experience across sales, strategy, insights, and operations[2], and previously held the position of Vice President of Retail at Harry's, where Waller led cross-functional retail operations overseeing a $500M+ retail business[2]. In addition to these roles, Waller works as a retail advisor and fractional sales lead for multiple early-stage companies[5][6][9][10]. Waller holds a B.S. in Political Science from the United States Naval Academy[11], an M.A. in Government and Politics from the University of Maryland[12], and a Certificate in Financial Planning from The Ohio State University Fisher College of Business[13].
Profile introduction
Doug Waller is co-founder of The Retail Navigator, advising early-stage CPG brands on scaling in brick-and-mortar. With 20 years across sales, strategy, insights, and operations, he partners with founders and investors on retail roadmaps, price pack architecture, and launch strategy. He is also an angel investor and retail operating partner to venture capital firms. Prior to launching The Retail Navigator, Doug served as Vice President of Retail at Harry’s, where he led the cross-functional retail team across Harry’s and Flamingo, overseeing a $500M+ retail business and driving omni-channel g…
Career history
- Co-FounderJul 2025 to presentThe Retail Navigator
- Operating PartnerJul 2025 to presentSelva Ventures
- Retail AdvisorJul 2025 to presentGrüns
- Fractional Sales LeadJul 2025 to presentArrae
- Fractional Sales LeadJul 2026 to presentMagic Science Corporation
- Retail AdvisorMay 2026 to Jul 2026Magic Science Corporation
- Retail AdvisorJul 2025 to presentEveryday Dose
- Retail AdvisorJul 2025 to presentcadootz!
Education
B.S., Political Science1998 - 2002United States Naval Academy
M.A., Government and Politics2002 - 2002University of Maryland
Certificate in Financial Planning2011 - 2012The Ohio State University Fisher College of Business
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