Overview
Dixie Roberts is an executive in the creative industry who serves as Executive Vice President, Integrated Creative Strategy at HangarFour Creative [1]. In this role, Roberts holds responsibility for integrated creative strategy functions at the organization [1].
Profile introduction
As Senior Vice President of Digital at DKC/HangarFour, I lead a team of six. Recent campaigns include: 1. A gaming influencer campaign across multiple channels including Twitch, Twitter and Instagram for Zenni that provided diverse content in an evolving space for the brand, leveraged for paid advertising and exceeded KPIs including ROAS. 2. A TikTok influencer campaign for a non-profit raising awareness and education around child abuse that featured macro influencers telling their personal stories of abuse while educating fans on how they can spot the signs of abuse and report safely.
Career history
- Executive Vice President, Integrated Creative StrategySep 2023 to presentHangarFour Creative
- Senior Vice PresidentAug 2019 to Sep 2023HangarFour Creative
- Vice PresidentOct 2018 to Aug 2019DKC
- Digital Strategy ConsultantApr 2018 to Sep 2018Self Employed
- Vice PresidentMar 2017 to Apr 2018DKC
- Senior Digital StrategistJan 2015 to Mar 2017DKC
- CopywriterJan 2013 to Jan 2015Warby Parker
- Freelance Social Media ConsultantJun 2014 to Aug 2014Rain Africa
Education
Masters of Music (M.M), Opera Performance2006 - 2009Wichita State University
- Bachelor of Fine Arts (BFA), Musical TheatreViterbo University
This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.