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Dirk Shaw

Co-Founder - Chief Product Officer at Veylan

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Overview

Dirk Shaw is Co-Founder and Chief Product Officer at Veylan[1][3], where Shaw works at the intersection of data, design, and AI to help organizations reimagine how they work, build, and scale[2]. Shaw's background spans decades in advertising and technology[2], including roles as Co-Founder at SecondSight[4], Chief Digital Officer at AZ CROWN[5], SVP of Emerging Content at Olson[6], Principal of Strategy & Design at TradeNTE[7], SVP/Group Director of Content & Social at WPP[8], SVP of Social@Ogilvy[9], and Digital Strategy Director at Vignette[10]. Shaw holds a BS in Marketing from Johnson & Wales University[11] and completed Executive Education in Advanced Innovation Management at Georgia Institute of Technology[12].

Profile introduction
Source excerptLinkedIn [2]

I work at the intersection of data, design, and AI—helping organizations reimagine how they work, build, and scale. My background spans decades in advertising and technology, giving me a systems-level view of how creativity, intelligence, and infrastructure come together to drive transformation. I’m deeply hands-on with AI, using it daily to test, prototype, and refine the systems I design. That experience keeps my work grounded in what it actually takes to turn modern AI capabilities into scalable architectures with predictable, measurable outcomes. I thrive on translating complexity into c…

Career history

  1. Co-Founder - Chief Product OfficerJun 2024 to presentVeylan
  2. Co-FounderJan 2021 to Jan 2024SecondSight
  3. Chief Digital Officer (CDO)Nov 2018 to Nov 2020AZ CROWN
  4. SVP, Emerging Content at OlsonApr 2016 to Nov 2018Olson
  5. Principal - Strategy & DesignApr 2014 to Apr 2016TradeNTE (Acquired by ICF Olson)
  6. SVP/Group Director - Content & Social (Ford Motor Company)Oct 2012 to Jan 2014WPP
  7. SVP - Social@OgilvyJan 2010 to Jan 2014Ogilvy & Mather
  8. Digital Strategy DirectorJan 2006 to Oct 2009Vignette

Education

  1. BS, MarketingSep 1993 - May 1997Johnson & Wales University
  2. Executive Education, Advanced Innovation ManagementFeb 2005 - Apr 2005Georgia Institute of Technology

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