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Diane deCordova

Founder, COO, Board Member at Adelaide at Adelaide

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Overview

Diane deCordova is the Founder, COO, and Board Member at Adelaide[1], a company providing real-time media metrics and quality ratings for ad placements to help brands optimize media spend and publishers understand media value[2]. DeCordova's career in digital media and business development spans multiple decades, including roles as Founder and Chief Operating Officer of Parsec Media from 2014 to 2020[5], SVP Brand Sales and VP Business Development at Next New Networks from 2006 to 2011[7], and positions at Google[6], Yahoo![8], Reflect.com[9], Excite@Home[10], and other digital media companies. DeCordova also serves as a Founding Member of the New York Chapter of Firstboard.io® as of May 2024[3]. DeCordova holds an A.B. in Politics from Princeton University[11] and an M.Sc. in Comparative Government from the London School of Economics and Political Science[12].

Profile introduction
Source excerptLinkedIn [2]

Real-time media metrics and quality ratings revealing ad placements that drive attention and brand outcomes. Helping brands to optimize media spend and publishers to benefit from a shared understanding of true media value.

Career history

  1. Founding Member, New York ChapterMay 2024 to presentFirstboard.io®
  2. Founder, COO, Board Member at AdelaideMar 2019 to presentAdelaide
  3. Founder & Chief Operating Officer, Board MemberJul 2014 to Aug 2020Parsec Media (Acquired by Kargo)
  4. Google BrandLab Lead & Video Sales Specialist LeadMar 2011 to Mar 2013Google
  5. SVP Brand Sales & VP Business DevelopmentOct 2006 to Mar 2011Next New Networks (Internet Video)
  6. Director - Global AlliancesDec 2003 to Mar 2005Yahoo!
  7. Vice President, Business DevelopmentMay 2000 to Nov 2003Reflect.com (Procter & Gamble)
  8. Director, Business DevelopmentMay 1997 to Nov 1999Excite@Home

Education

  1. A.B., PoliticsPrinceton University
  2. M. Sc., Comparative GovernmentThe London School of Economics and Political Science (LSE))

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