Overview
Demetri Tsirlis serves as CEO at wappier[1], a position held since October 2021[3]. Tsirlis is a growth-stage SaaS operator with over 15 years of experience scaling businesses through critical inflection points, with a demonstrated track record in owning full P&L responsibility, restoring financial discipline, and building repeatable revenue[2]. At wappier, Tsirlis previously held the position of Chief Product Officer from October 2020 to October 2021[4] and VP of Customer Success from January 2015 to October 2020[5]. Earlier career experience includes roles at Velti as Senior Client Services Manager and Project Manager for Large Scale Campaigns[6][7], and positions at Metadata S.A. as Project Manager and Project Coordinator[8][9]. Tsirlis holds a degree in Management Information Systems from Drexel University's LeBow College of Business[11] and a degree in Computer Information Systems from The American College of Greece[12].
Profile introduction
Growth-stage SaaS operator with 15+ years scaling businesses through critical inflection points. Proven track record of owning full P&L, restoring financial discipline and building repeatable revenue. Deep EMEA expertise in product-led growth, monetization strategy and customer expansion. Grew ARR from $500K to $5M, reduced OPEX by 60%+ and oversaw M&A and investor processes.
Career history
- CEOOct 2021 to presentwappier
- Chief Product OfficerOct 2020 to Oct 2021wappier
- VP of Customer SuccessJan 2015 to Oct 2020wappier
- Senior Client Services ManagerSep 2012 to Dec 2014Velti
- Project Manager - Large Scale CampaignsMay 2010 to Sep 2012Velti
- Project ManagerSep 2008 to May 2010Metadata S.A.
- Project Coordinator / IT SupportSep 2007 to Sep 2008Metadata S.A.
- Production Assistant for 2004 OlympicsJun 2004 to Aug 2004Camera Corp
Education
- Management Information Systems at Drexel University's LeBow College of Business2004 - 2007
- Computer Information Systems at The American College of Greece2001 - 2004
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