NYTech
People
Personemployee

David Rubin

Chief Brand and Communications Officer of the New York Times and Publisher of Wirecutter at The New York Times

LinkedIn profile Suggest an update See network

Overview

David Rubin serves as Chief Brand and Communications Officer of the New York Times and Publisher of Wirecutter at The New York Times [1][3]. Rubin has held progressively senior marketing and communications roles at the Times since 2016, including Chief Marketing Officer [5] and Chief Marketing and Communications Officer [4]. Prior to joining the Times, Rubin was Head of Global Brand at Pinterest [7]. Rubin's earlier career included positions at Unilever, where Rubin worked in brand development and brand building roles across hair care and the Axe brand from 1999 to 2014 [8][9][10]. Rubin holds an MBA in Marketing and Strategic Management from the Wharton School [11] and a B.A. in History from Yale University [12].

Profile introduction
Source excerptLinkedIn [2]

Brand marketer with experience launching a new category-changing product. Particular experience targeting a younger consumer. Also, turned around a perennially struggling business unit. Has led product development, as well as marketing plans and P&L. Has also developed communications strategy and led advertising and other marketing agencies in 360 degree advertising creation. Specialties: Brand management, team leadership, product development, brand communications strategy and development, branded internet strategy, 360 degree marketing

Career history

  1. Chief Brand and Communications Officer of the New York Times and Publisher of WirecutterMay 2023 to presentThe New York Times
  2. Chief Marketing and Communications OfficerSep 2020 to May 2023The New York Times
  3. Chief Marketing OfficerNov 2018 to Sep 2020The New York Times
  4. SVP, Head of BrandApr 2016 to Nov 2018The New York Times
  5. Head of Global BrandJul 2014 to Apr 2016Pinterest
  6. Brand Building Vice President, US Hair2013 to Jun 2014Unilever
  7. Brand Building Director, US Hair2008 to 2012Unilever
  8. Brand Development Director, AxeAug 1999 to Mar 2008Unilever

Education

  1. MBA, Marketing, Strategic ManagementJul 1997 - May 1999The Wharton School
  2. B.A., HistoryAug 1989 - Jun 1993Yale University

This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.