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David Rich

Limited Partner & Advisor at Stage 2 Capital

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Overview

David Rich serves as a Limited Partner & Advisor at Stage 2 Capital [1][4]. Rich specializes in building commercial growth engines for PE-backed and high-growth B2B technology companies, focusing on go-to-market operations, business repositioning, and alignment of marketing, sales, and customer success functions around revenue outcomes [2]. Over the past decade, Rich has held the Chief Marketing Officer position at four companies, including roles at Litmus [8], Paddle [7], Amplience [6], and currently at DTN [3]. Prior experience includes serving as Worldwide Director for Creative Cloud for Teams at Adobe Systems [9] and Senior Vice President Marketing at TurnHere [10]. Rich holds a BA in Economics & Art from Duke University and an MBA in General Management & Marketing from Duke University's Fuqua School of Business [11][12].

Profile introduction
Source excerptLinkedIn [2]

I build commercial growth engines for PE-backed and high-growth B2B technology companies — transforming go-to-market operations, repositioning businesses, and aligning marketing, sales, and customer success around measurable revenue outcomes. Over the past decade, I've served as CMO across four companies, consistently brought in when a step-change in commercial capability is required. Whether rebuilding demand infrastructure, repositioning a business for a new buyer segment, or driving GTM modernization, the mandate has been the same: create the conditions for accelerated, sustainable growth.

Career history

  1. Chief Marketing OfficerDec 2024 to presentDTN
  2. Limited Partner & AdvisorNov 2023 to presentStage 2 Capital
  3. AdvisorDec 2024 to Mar 2025Thoma Bravo
  4. Chief Marketing OfficerNov 2021 to Dec 2023Amplience
  5. Chief Marketing OfficerJan 2020 to Oct 2021Paddle
  6. Chief Marketing OfficerMay 2017 to Jun 2019Litmus
  7. Worldwide Director, Creative Cloud for TeamsJan 2010 to Apr 2017Adobe Systems, Inc.
  8. Senior Vice President Marketing2008 to 2009TurnHere, Inc.

Education

  1. BA, Economics & ArtDuke University
  2. MBA, General Management & MarketingDuke University, The Fuqua School of Business

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