Overview
David Cousino holds the position of Vice President Customer Experience at Convosight [1][3]. Cousino's career has focused on building insight organizations that influence business decisions rather than merely reporting outcomes [2]. Prior experience includes roles as Global Head of Business Intelligence & Insight at James Hardie from 2023 to 2025 [4], Head Global Consumer Insight at Cynosure from 2020 to 2023 [5], and Global Brand Insight Director at Anheuser-Busch InBev in 2020 [6]. Cousino also founded DAC Consulting, serving as Founder & Principal from 2017 to 2020 [7], and spent seventeen years at Unilever as Senior Global Category Director for Consumer & Market Insights [8]. Earlier positions included roles at Market Facts and AC Nielsen BASES [9][10]. Cousino holds a Bachelor's degree from the University of Cincinnati [11].
Profile introduction
Most companies don’t have a data problem. They have a decision problem. Organizations invest heavily in research, dashboards, analytics, and tracking studies — yet the most important decisions are still made by instinct, hierarchy, or whoever speaks last in the meeting. Not because leaders ignore data. Because insight rarely arrives in a form that makes action obvious. My career has been about closing that gap. I build insight organizations that don’t just report what happened — they influence what the business does next. Across Unilever, AB InBev, Cynosure and James Hardie, I’ve partnered…
Career history
- Vice President Customer ExperienceJun 2026 to presentConvosight
- Global Head of Business Intelligence & InsightMar 2023 to Nov 2025James Hardie
- Head Global Consumer Insight2020 to 2023Cynosure, LLC.
- Global Brand Insight DirectorJan 2020 to Nov 2020Anheuser-Busch InBev
- Founder & PrincipalJan 2017 to Jan 2020DAC Consulting
- Senior Global Category Director, Consumer & Market InsightsJan 1999 to Dec 2016Unilever
- Midwest Forecasting Manager (Analytical Sales Forecasting)Apr 1997 to Jan 1999Market Facts
- Client Service DirectorSep 1991 to Apr 1997AC Nielsen BASES
Education
- Bachelor's degreeUniversity of Cincinnati
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