Overview
David Abbey holds the position of Limited Partner at GTMFund as of September 2022[6]. Abbey serves as CEO and Co-Founder of Endlss beginning in January 2024[3], a platform pairing human creativity with AI for influencer marketing[2]. Abbey also holds the position of CEO and Co-Founder at Penny AI since January 2018[4] and serves as Venture Partner at SPLYCAP as of October 2025[5]. Abbey's background includes roles in partnerships and account management at Payfirma from 2015 to 2017[8][9], and earlier positions at VentureWeb Design Ltd and other technology firms[10]. Abbey completed a Diploma of Technology with Honours in Marketing Management and Entrepreneurship from the British Columbia Institute of Technology between 2009 and 2011[11]. Abbey is also a C100 Fellow and Member as of April 2021[7].
Profile introduction
David is a builder at heart and a visionary CEO with a track record of turning emerging trends into transformative products. As Co-Founder and CEO of Endlss, he’s leading the charge in reshaping influencer marketing—pairing human creativity with AI to help small brands scale like enterprise teams. David has spent the last decade at the intersection of technology, social commerce, and AI—launching platforms used in over 70 countries and raising more than $35 million in venture capital along the way. His work reflects a deep commitment to empowering lean teams with tools that make an outsized i…
Career history
- CEO+Co-founderJan 2024 to presentEndlss
- CEO + Co-FounderJan 2018 to presentPenny AI
- Venture PartnerOct 2025 to presentSPLYCAP
- Limited PartnerSep 2022 to presentGTMFund
- C100 Fellow & MemberApr 2021 to presentC100
- Director of PartnershipsJul 2016 to Sep 2017Payfirma
- Manager - Partnerships & IntegrationsJul 2015 to Jun 2016Payfirma
- Head of Accounts & Project ManagementSep 2014 to Jul 2015VentureWeb Design Ltd
Education
- Diploma of Technology with Honours, Marketing Management & Entrepreneurship2009 - 2011British Columbia Institute of Technology
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