Overview
Darwin S. is a co-founder at Add To Cart AI [1][4] and currently serves as Senior Marketing Manager for AI Search, Agentic Commerce & Product Growth at HubSpot [3]. With over 10 years of experience in SEO, S. has worked as a Senior Technical SEO & AI Innovation Product Manager, improving organic search performance for Fortune 100 companies, top ten e-commerce stores, and top fifty internet-wide news publications [2]. S. developed GSC Guardian, described as "an essential" tool for SEO professionals' day-to-day work [2]. Beyond Add To Cart AI, S. co-founded AI Studio Lab, which provides in-house AI solutions and innovation services [2][5]. S. previously held positions as Product Manager at Microsoft [6], Senior Technical SEO Strategist & AI Innovation Manager at Webserv [7], and Senior Technical SEO at Amsive [8]. S. holds a Bachelor's degree in Economics from Baruch College [12] and a Certificate in Leading with Finance from Harvard Business School Online [11].
Profile introduction
With over 10 years of experience in SEO, I am a seasoned Senior Technical SEO & AI Innovation Product Manager. I have improved the organic search performance for Fortune 100 companies, top ten e-commerce stores, and top fifty internet-wide news publications. I developed tools widely used in the SEO industry, including GSC Guardian, which is quoted as "an essential" for SEO's day-to-day work, improving operations and driving significant industry impact for thousands of digital marketers. I also co-founded AI Studio Lab, which provides in-house AI solutions and innovation, including AI strat…
Career history
- Senior Marketing Manager - AI Search, Agentic Commerce & Product GrowthApr 2025 to presentHubSpot
- Co-FounderOct 2024 to presentAdd To Cart AI
- Co-FounderApr 2023 to presentAI Studio Lab
- Product ManagerOct 2024 to Apr 2025Microsoft
- Senior Technical SEO Strategist & AI Innovation ManagerFeb 2024 to Jul 2024Webserv
- Senior Technical SEO (Search Engine Optimization) - Enterprise | Ecommerce | PublicationsJan 2021 to Feb 2024Amsive
- Co-Founder & Head of SEOJan 2014 to Apr 2021Credito.com.do
- Cuny Office Administrative Assistant2008 to 2013John Jay College
Education
Certificate in Leading with Finance, Finance and Financial Management Services2016 - 2016Harvard Business School Online
- BCBachelor's degree, Economics2014 - 2016Baruch College
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